·Descriptions, keyword entries and metatags used when designing your site should also contain some of most common terms used by your target audience. For a dating agency, keywords might be ‘dating', ‘dating agency', ‘online dating', and so on.

·It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute boxer dogs, all mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each picture there's a caption including phrase ‘boxer dog'. One of my first excursions into keyword analysis showed term ‘boxer dog' is keyed into search engines around 46,000 times every month. Not only that, but I love boxer dogs, and can think of nothing more delightful than marketing products for them and their two-legged friends. But, realistically, editors might consider my graphics titles a bit OTT (Over The Top) and this could adversely affect my rankings. I shall just have to wait and see!

·Have articles uploaded to your own and other people's sites. Search engines love articles and other chunks of useful information to benefit their customers, making articles one of very best ways to lift your site high in search engine rankings. Again, use your keywords in page headings and article titles to further increase your chances, as I did for www.boxerdog.biz which includes articles called The Boxer Dog Who Cheated Death Row and Became a Television Star Instead, The Boxer Dog With Longest Tongue, The Boxer Dog Who Received Hate Mail. Make sure articles contain links back to your main web site, one you want people to visit, and try to include those same articles on other sites to increase links to your main site which might also attract visitors to your site.

======================================= Avril Harper is author of ‘Keyword Density and How to Get A Top Listing on Major Search Engines' and ‘How to Turn a Handful of Classified Ads. into a Reliable, Regular, Repeat Income for Life' which are yours free by emailing avril@publishingcircles.com with subject ‘Keywords Report'.

More articles can be obtained at www.articlefactory.com ========================================

4. Two Lessons

There is something funny about people. What they don't have they will never get. A lack of talent for mathematics can never be compensated by studying hard. It will always be a weak point. On other hand, they can improve their real talents into perfection. This holds two lessons for you and these lessons are:

1. Never try to learn something for which you don't have a talent. It takes a lot of time and money to only understand basics. Time and money can be better used. E.g. for talking with an expert in field you try and cannot master. This is called outsourcing. Outsourcing to others what they do more efficiently is a successful management strategy and not a sign of weakness. 2. Develop your talents into perfection. Never stop improving yourself in things you are really good at. Become an expert in what suits you. Education is only way to improve knowledge of your own intellectual capital

The bottomline of this article is that you should be well aware of your talents as well as of your limitations when developing your business or anticipating changes. You should always be prepared to act efficiently. Educate yourself to highest level possible, or outsource tasks.

Copyright 2003 Joop Liefaard. Please feel free to pass this article on to your friends, or use it in your ezine or newsletter. It's a shareware article.