KEYWORDS IMPORTANCE AND USES

Written by Vikas Malhotra


Continued from page 1

Keywords in a title is generally upto 60 characters or less including spaces. Google cutsoff title text after 60 characters when it is displayed inrepparttar SERPs. To achieve high ranking onrepparttar 127764 search enginesrepparttar 127765 main keyword or phrase forrepparttar 127766 web page should appear should appear inrepparttar 127767 beginning ofrepparttar 127768 title onrepparttar 127769 page. The page title tag carries significant weight in most search engine algorithms.

Example:

The page title “ keyword & kyphrases tutorial for search engine marketing “ uses keywords ( keyword , keyphrases, tutorial, search engine marketing)

These keywords and keypharases are dependent uponrepparttar 127770 domain, nature and objective ofrepparttar 127771 web site.

KEYWORDS and KEYPHARASES uses in THE META TAGS : -------------------------------------------------

Meta Tags : Meta Tags are html text which describe information aboutrepparttar 127772 web page. In other words they provide data about data(web page content). Meta tags are invisible onrepparttar 127773 web page. They do not appear in browser window. To access them one has to select View menu and then select sourcece option from menu bar of browser Each meta tag has both a 'name' and a 'content' attribute.

In fact Meta tags are one ofrepparttar 127774 first elements I look at, while assessing a competitor web site.

Meta tags are placed afterrepparttar 127775 tag (position of Meta Tags is not fixed. If you put Meta tags elsewhere<IMG height=12 src="/the2.jpg" alt="repparttar 127776"> page will not suffer). <p>The purpose of using<IMG height=12 src="/the2.jpg" alt="repparttar 127777"> meta tag is to add relevant keywords that could be used by search engines while indexing a page. <p>example<p><meta name="keywords" content=" Keywords usage in<IMG height=12 src="/the2.jpg" alt="repparttar 127778"> site"><p><meta name="description" content=" Mosaic-services provides tutorial for keywords and keyphrases meaning, keywords and keyphrases importance and how to uses keywords and keyphrases meaning in web page(title,head,body,meta,etc)"> <p>Keyword and description meta tags can hold up to 1000 characters . Keyword and description meta tags should not repeat same keyword more than seven times otherwise some search engines will regard this as spam. It is better to avoid those keywords and phrases that have nothing to do with<IMG height=12 src="/the2.jpg" alt="repparttar 127779"> page although search engines do not punish pages that include keywords that cannot be found elsewhere on<IMG height=12 src="/the2.jpg" alt="repparttar 127780"> page. <p>As you can see we have chosen not to include commas. The search engines don't mind and it opens up for new keyword combinations. "search engine optimization techniques" includes no less than eight keyword or keyword phrases, including "search engine" and "optimization techniques". <br><img src="images/ata.gif"><br> <p>I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics.<p>To find more articles, please visit my site http://sem.mosaic-service.com<br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Keyword Targeting Strategy In Your Site</h2><font size="2">Written by Vikas Malhotra</font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <font size="2"><br>Continued from page 1<br><p>Domain Name can be classifieds into two categories: <p>1. Keyword Specific <p>2. Brand Name Specific<p>Keyword Specific Domain Name ----------------------------<p>When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name. <p>Keyword in<IMG height=12 src="/the2.jpg" alt="repparttar "> domain name to my mind has two advantages. <p>One It is better to have a keyword domain name for it is worth remembering that most of<IMG height=12 src="/the2.jpg" alt="repparttar 127763"> people link to you using your URL. If your URL has<IMG height=12 src="/the2.jpg" alt="repparttar 127764"> keyword or<IMG height=12 src="/the2.jpg" alt="repparttar 127765"> keyphrase then you are automatically using<IMG height=12 src="/the2.jpg" alt="repparttar 127766"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127767"> very important anchor tag. <p>Secondly, though marginally, in a ranking scenario with every other parameter remaining equal,<IMG height=12 src="/the2.jpg" alt="repparttar 127768"> Keyword Specific Domain Name will enjoy a slight edge over<IMG height=12 src="/the2.jpg" alt="repparttar 127769"> other web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in<IMG height=12 src="/the2.jpg" alt="repparttar 127770"> sub domains. Read about<IMG height=12 src="/the2.jpg" alt="repparttar 127771"> use of subdomains. <p>Keywords and Keyphrases uses with hyphen/underscore in Domain name are said to preferred as they are read by search engines as separate words. So<IMG height=12 src="/the2.jpg" alt="repparttar 127772"> domain name can have a search phrase incorporated into it. However<IMG height=12 src="/the2.jpg" alt="repparttar 127773"> flip side of it is that domain names with hyphen or underscore are inconvenient to carry. <p>Brand Name Specific Domain Name -------------------------------<p>When company or organizations’ name is used in Domain Name to brand it then it’s called as Brand Name Specific Domain name. <p>Brand Name Specific Domain Name does not help online searches at all. However they are very powerful tools for company identification in<IMG height=12 src="/the2.jpg" alt="repparttar 127774"> mind of users. In<IMG height=12 src="/the2.jpg" alt="repparttar 127775"> anonymous online world a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep rooted optimization, one way of incorporating keywords is through your directories & pages names. <p>KEYWORD DENSITY ---------------<p>Keyword Density is a proportion of<IMG height=12 src="/the2.jpg" alt="repparttar 127776"> searched term ( Keyword or Keyphrase) against<IMG height=12 src="/the2.jpg" alt="repparttar 127777"> whole words written on a given page. The ideal Keyword Density is 6%-8% though various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages’ ranking. <p>Keyword Density can be increased by using target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names. <p>However one disadvantage of trying to hike<IMG height=12 src="/the2.jpg" alt="repparttar 127778"> keyword density is that<IMG height=12 src="/the2.jpg" alt="repparttar 127779"> visible text on<IMG height=12 src="/the2.jpg" alt="repparttar 127780"> page starts to look spammy if it is not carefully crafted. That makes for a bad copy. <br><img src="images/ata.gif"><br> <p>I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics.<p>To find more articles, please visit my site http://sem.mosaic-service.com<br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td>    <a class="mlink" href="KEYWORDS_IMPORTANCE_AND_USES-27764.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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