Written by Jim Beach

Continued from page 1

Another excellent resource, particularly for on-line marketers, is

And here's a second method of keeping informed. Subscribe to E-zines. An E-zine is an internet version of a magazine. They lack glossy photos and fancy typefaces, but they can provide you with valuable information onrepparttar subject of your choice. There are e-zines published on just about any topic you can think of. Here are a couple of e-zine databases. Take a look and subscribe to several e-zines you think might be of value to you. Then you'll have timely information arrive weekly, bi-weekly or monthly, right in your e-mailbox. Subscribing is easy,repparttar 119087 e-zines are free and you can unsubscribe at any time.

A third way is to utilize a portal (start page) with a news feature you can customize. For instance, I use excite, which offers a NewsTracker Clipper Service that allows you to enter key words. The tracker will find articles for you so you don't have to search all overrepparttar 119088 web to find them. You can track entire industries (or your individual competitors). A real time-saver. Here's excite's URL:

Mr. Beach is a corporate marketing veteran and netrepreneur. His company, BUSINESS-OPP.COM, offers a Three-Step Process for making money on the internet featuring guaranteed business opportunities. Visit

The Pendulum Swings Both Ways

Written by Elena Fawkner

Continued from page 1

Now Internet businesses were expected to come up with business plans that looked like those fromrepparttar real world and which included real numbers, real timelines and real results. No longer were bankers looking through rose-colored glasses. That pink ink really WAS pink (or, more precisely, now that we look at it a little closer, more red than pink, actually).

Suddenly money wasn't being thrown at Internet entrepreneurs' feet. Suddenly loans were being called up and businesses shut down. Suddenly investors were watching stock prices dwindle ever so inexorably, day by day. Suddenly investors were losing life savings and vowing to never again invest in repparttar 119086 new economy.


Afterrepparttar 119087 big bang,repparttar 119088 landscape was strewn withrepparttar 119089 carcasses of one-time high-flyers, brought down to earth by nothing more earth-shattering than simple gravity.

But like blades of grass emerging fromrepparttar 119090 scorched earth following a bushfire,repparttar 119091 small, conservative, money- parched, lower case e entrepreneurs got to their feet.

Unburdened by crippling debt and understanding all along that an Internet business is no different from any other business - revenues must always exceed expenses after all - their businesses survivedrepparttar 119092 great Internet shake-out.

For so long bemoaning to themselves, "How are we supposed to compete withrepparttar 119093 big guys?", suddenly a new realization ... "How are they supposed to compete with us?". How arerepparttar 119094 "big guys" able to target niche marketsrepparttar 119095 way we can so effectively and yet generaterepparttar 119096 kinds of bucks necessary to fund their infrastructures; how can they possibly provide true customer service on a genuinely personal level, as opposed to employing an army of autobots? How can they possibly be nimble enough to turn on a dime in response to changing dynamics that occur on a seemingly daily basis? What their failure tells us is, quite simply, they can't.

So, although we're all payingrepparttar 119097 price ofrepparttar 119098 Internet backlash, over time new norms will be established. The pendulum has now swung to both extremes -repparttar 119099 goldrush arc andrepparttar 119100 backlash arc. A pendulum, though, finally comes to rest dead center.

So, hold your nerve, position yourself and your business in that center, where you've been all along, and you'll be ready to take your place inrepparttar 119101 NEW new economy which will soon emerge.

Elena Fawkner is editor of A Home-Based Business Online ... practical home business ideas, resources and strategies for the work-from-home entrepreneur.

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