When you write your news release focus on benefits and advantages that you offer, not your product. Leave an impression with reader that you are concerned about what product can do for reader. Zero in on readers' self interest and whatever you do, avoid giving impression that you are attempting to sell anything. If your news release even remotely resembles an ad reader will never see it, because it will never get past editor, whose job is to see that news release is informational not promotional.

Remember this: People want to be told....not sold!

Here's exciting bit. This, my very first article, my very first attempt at writing was published on 7th April in WebProNews with a circulation of 500,000. These 500,000 readers saw my article including my resource box with my name and my web site address and it didn't cost me anything! I was even contacted by another editor who read this article, asking me for permission to feature same article in his e-zine. Wow! Together with all e-mails I received congratulating me on article, I was on a total high! It was most exciting day of my Internet career to date and since then different articles I have written have been published by various quality e-zines.

Yet I am no different from you. I have web sites I need to promote and now know this is only effective way to do so. The return is just so great. My only regret is that I didn't stumble across Rick's site earlier. As I said, I am not a writer and didn't give in to little voice inside that tried to stop me doing this. If I had, I would have missed out on so much - it is only by trying different things that we know how successful we really can be.

So start thinking. What do you enjoy? What do you know about? What can you share with others? Relate your personal experiences. For example, as I write this article I know many of you have most probably heard of this marketing technique before, and I know most of you have certainly listened to little voice inside of you telling you that you can't do it, but I am hoping that by reading about my personal experience, as a non-writer, you too will be able to benefit from this most exciting, successful and free method of Internet marketing as I have.

As I said, you have nothing to lose so start thinking, writing and submitting now. Be prepared for rejection. Not everyone I submitted "Testimonial" article to accepted it. Some editors totally ignored it but I persevered until I struck gold and believe me, you can strike gold too! And if you're reading this, I've struck gold again!