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Second, like writing a headline you want to give them your products biggest benefit. Again, this is used to lure
customer in and make them read more of your sales letter where you can give them specifics.
Third, give them
downside of not ordering. Let them know there’s a penalty and consequence of passing, and make it a strong one!
Fourth, break it up into a P.S. and P.P.S. if you need to. Have
first show a potential customer
strong benefit they’ll receive,
second showing your downside to not ordering now.
And finally, include an order link in your P.S. so if
customer has
urge they can buy immediately. A potential customer should never have to search for a place to order your product. If you make them, chances are good they won’t invest
time.

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