The above discussion is why you must develop a demographic profile of your ideal customer. From this profile you can develop advertising and a marketing campaign that feeds unconscious of consumer.

Based on research presented in Shimell’s (2002) article, marketers and advertisers would be smart to incorporate elements that target both conscious and unconscious processing of targeted consumers.

Unconscious elements would be music (the research in article indicated that music was an very important factor in positive reaction to advertising), color, graphics, and movement. Conscious elements would be text, voice-over, overt product offers, and interactive elements such as redeemable coupons.

Different segments, audiences, and occupations tend toward predictable personality and temperament qualities which can guide targeted marketing and advertising. Take time to know and understand your ideal customer and adapt your advertising to their personalities and unconscious processes. In your marketing campaign it’s smart to have a combination of conscious and unconscious elements that tie into different media channels and your consumer’s personalities.

After you have explained all benefits of product place a link to your site if it's your own product, or to your merchant's site if your are promoting an affiliate product, warmly recommending them to click on link.

Keep your letter to point, it's important that your reader gets message that you are trying to deliver.

Avoid your follow up letter from being too long, because it might exhaust your reader and they might give up before they reach end.

Whatever you promote in your follow up letter it should in some way pertain to your business, so that your readers don't get confused when they read your message.

Once you have written it, read it yourself first and have your friends read it too. If you are satisfied with it set it to your autoresponder and fire it to your subscribers. If it's not, then it probably needs some more tweaking before it goes out to your list.

Your list will become an unlimited marketing source that you can sell your products to over and again. So, make sure that you have a reliable autoresponder that ensures that your messages are delivered to your subscribers.

Last word of advice

When your sample follow up letter is completed test it and see if you receive a response rate you want. After all e-mail marketing is all about tries and tests.

Wishing you success,