Guess result?

At EVERY booth I saw many fans adopting their new team by buying Nationals paraphernalia. It didn't mater if booth was just a table with some hats on it or if booth was an elaborate set up with everything from jerseys to baby bottles - ALL booths had fans buying something from them.

Why didn't matter how elaborate "sales" format was? Because fans new what they wanted and when they saw it they bought it. It's that simple. In fact, as I sit here writing to you I'm wearing a Nationals hat myself!

So what are they takeaways?

As long as you can find an audience that is hungry for what you have you can't fail to make money. Know who you're marketing to well enough to know what they want. Then just give it to them!

* If you run a service-oriented business, you can still use Spring to promote your services. Tie spring into your current promotions, or show your customers that some of your services are especially appropriate for new season. For example, if you own a dry cleaning business, offer a special on dry cleaning of sweaters and winter jackets. People want to put away their winter clothes and start a new season; helping them do so will generate additional business.

* Remind your customers that Spring has arrived! Wish them a happy Spring in a cheerful voice when you answer phone. Mention Springtime in next newsletter you send out, and don't forget to mention your Spring-themed products and services as well — we can't wait for Spring to start!