Other bad sites, that take an eternity to load, may not ever be seen. People on web are impatient, and if it is too slow to load, many won't wait around to see that magnificent image of sunset on home page.

We're not going to examine what makes a good page, as that is subject of an entirely different discussion. What we are going to discuss is how to project that "nice guy" image.

A small picture of you goes a long way. Yes Virginia, not only is there a Santa Claus, but you will be dealing with a real live person. Is there proper contact information with a telephone number and a real physical address? How about guarantees? All of these go a long way to instilling confidence.

Are there any testimonials with contact information for people making them? When writers do their thing, they always include glowing testimonials from people you can't contact. Do you really believe them - somehow I doubt it. A recommendation from "Harry in San Diego" does little to engender my confidence.

Now this can cause a sticky situation as many people would not want their email address listed on a web site. A smart merchant will allow you to email them to receive testimonial list.

You really might be a nice guy, and your dog knows that, but to all others you have to prove it.

I use it myself to direct new people around my website. Click here and you'll see for yourself: http://www.secretwebriches.com

In my opinion there is nothing worse than being bombarded by pop-up windows every time you visit your favorite site. What's great about this script is it only comes up once, first time a person visits your website, except with Netscape in some cases.

Keep it real!

To get most out of this technique you could position them strategically around your website, not on every page of course, but just here and there. Maybe each time performing a different function so you don't appear to be over using it.

Pop up windows are not just limited to appearing when a visitor arrives for first time, you can get them to appear behind webpage and even when someone leaves. Just imagine possibilities!

Have a look at this one: http://www.ngtools.com/fmain.php?D=webriches&A=c2

The Java script for first pop up window is at autoresponder e-mail address below, send a blank e-mail and you'll get it sent to you in seconds. Then all you do is follow some simple instructions

popupjava_swr@getresponse.com

The most important thing is to use your creativity. What kind of a twist could you add with them that will increase your subscriptions and sales?