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Articles Another great method for gaining quality backlinks, as well as publicity, is to write and publish a helpful article. The author can write a relevant, informative piece on your Web site’s subject, which of course includes a link to your Web site in http://www.mysite.com format. General “how-to” sites (and often, news sites in your particular niche) accept article submissions and will often reprint a relevant, well-written piece. It’s free content for them, and a backlink for you—a win-win situation. The author of THIS article swears by this method, and once again notes that it fits all four of our criteria for a timely and quality backlink. Aaron Wall of SEO Book has provided a list of Web sites that accept article submissions at http://www.seobook.com/archives/000099.shtml.
Just Say ‘No’ Although it may be tempting, you should stay away from reciprocal linking, except in rare case where link is relevant and helpful to your visitors. Likewise, you should avoid renting links from link brokers or networks; links they sell are usually filtered by Google. These two types of links will have a minimal impact on your search engine rankings anyway and may even get your Web site “sandboxed.”
Instead, seek quality one-way inbound links by methods described in this article; if you have exhausted these tactics, or if you have run out of money, you can always beg for links from relevant Web sites. If your site contains quality, original content, you may not even need to beg!
Conclusion The success of a search engine optimization campaign depends greatly upon link popularity. Getting a Web site listed in directories, distributing press releases and submitting articles for syndication are three ways to gain a slew of legitimate backlinks from unique IPs relatively quickly. This will keep site out of “sandbox” and give any SEO campaign a sound link structure to build upon.
Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com/ for more information.