Jerry Stouffer Selects EZ MRP for Small Manufacturing OperationWritten by Rocky Smolin
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Somewhere between Excel and ERP is core process for most manufacturers. By offering two versions of E-Z-MRP, no small manufacturer will be required to purchase more software than actually needed, while still having ability to grow into E-Z-MRP Unlimited version. Smolin noted that some manufacturers will start with under 500 parts version of E-Z-MRP, priced at $2995, and grow into new unlimited version, priced at $9800. Beach Access Software credits $2995 for customers who later choose to upgrade. Other small manufacturers who presently have more than five hundred parts will start right away with E-Z-MRP Unlimited version. To accommodate new pricing structure E-Z-MRP offers a Leasing program that ensure a rapid Return-on-Investment. •Lease E-Z-MRP with two full years of support for just $169.96 per month. •Lease E-Z-MRP Unlimited with two full years of support for just $495.00 per month. For more information visit company’s web site: http://www.e-z-mrp.com, or call 858-259-4334. Beach Access Software Rocky Smolin e-mail protected from spam bots ###

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| | Improve Your Business "RQ" for Improved ProfitsWritten by Phil McCutchen
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Knowing then that your reputation is a solid contributor to your staffing or recruiting firms' bottom line, how do you build it up? Your reputation is based on signals or message you send to your stakeholders. So, building your RQ can be approached as a three-step process to identify, build, and manage your message: Determine your message. In their landmark book "Positioning", Jack Trout and Al Reis make unassailable point that success is first and foremost dependent on knowing who you are and what you (want to) do that's different from anybody else. Unearth your unique promise of value. Learn what separates you from your peers and is compelling to those who need to know about you so that you can expand your success. Construct your message. Build a communications plan to express your brand -- a brand position that everyone within your company and every stakeholder outside your company can and will buy into. Identify tools that you will use to communicate your unique promise of value so that you will become consistently and constantly visible to those around you. Orchestrate your message. Manage your brand environment. From your desk to your advertising and public relations to your products and services to your employee benefits and community service programs to office party if you have one, you must ensure that everything that surrounds you sends same on-brand message. As demonstrated by companies whose sinking fortunes are due to poor ethics and poor reputations, a high RQ is highly desirable -- especially for staffing and recruiting companies whose business is built on relationships with clients, candidates, and employees. It takes serious time and effort to build it, yet it can be trashed quickly due to carelessness. And it is not quickly regained. In short, a good reputation is a profitable one, and should be a key component of your business strategy. - end -

About the Author Phil McCutchen is Marketing Manager for VCG, Inc., the leading provider of staffing software to the staffing industry. He has been with the firm since 1991, and has more than 25 years of marketing experience. For more information: VCG Staffing Software
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