Many webmasters have not stopped to ask themselves all-important question…. What is purpose of my web site? For some reason, many of them seem to think that purpose of their web site is to give away freebies. Or it could be to be a “showcase” for their products. Or it could be to create links to all kinds of resources. Or it could be to have fancy Flash graphics and build a brand name.

One of biggest mistakes people new to web design make is going for more "flash" than substance. They bog down their site with a bunch of fancy colored backgrounds, 3-D text, flash presentations, etc. If a visitor to your site is using a 56K connection and has wait to more than 8 seconds for it to load (which can easily happen on sites heavy with graphics), you can expect to lose about 1/3 of your visitors.

If you’re a business, purpose of your web site is to sell a product or service. Your web site should have one main focus. It should not be selling a dozen products, a dozen opportunities, or linking to a bunch of different affiliate programs. Presenting too many options has a tendency to confuse your visitor. When someone visits your site, it should be clearly obvious what one action you want him or her to take.

There are a tremendous number of home business and work at home opportunities offered on Internet. Many of these are all hype and try to convince you that you will be making huge amounts of money in very little time (you know, stuff like…”you will be making $5,000 per week, and more, in just a few weeks!”). You should avoid these like plague…if they were for real everyone would be doing it.

Study opportunities carefully and select home business opportunity that seems to fit your own particular style or talents. What is a good choice for one person may be a very poor fit for someone else. The common thread that applies to everyone is that you must be “for real” (as indicated above) and business opportunity itself must be “for real”.

Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us