In my case, after fundamental changes in type of product I would offer and numerous changes to my marketing approach, I arrived at “8th idea”. After morphing 8 times, my original idea has panned out very well in form of my current business.

To make sure that you keep your ideas alive until reach 8th idea status, follow these two simple guidelines:

Never throw away an idea:

You just never know what a few changes can do to a previously unsuccessful idea. Don’t ever completely discard an idea for your small business. Instead focus on what could be done differently with it to enhance its success next time around. Had I given up on my original idea, I would not run business that I do today.

Evaluate your failures: Good ideas sometimes go bad. Remember “New Coke” In a recently published marketing book, author (a driving force behind creation of New Coke back in 1985) talks about how well they had planned for launch of new cola and how sure they were that product would be a hit. It wasn’t. However, they quickly reacted to situation by morphing their original idea (a new product) in a different direction (the re-introduction of Coke under label “Coca Cola Classic”.). The relaunch was a massive marketing success.

By keeping your ideas alive, you’ll give them new life every time you make a change to their original composition. Sometimes, 8 ideas later, you’ll have a real winner on your hands.

Eg say a user enters "Search Engine Optimization" in search engines portals.

and that your

You will increase your chance of being found on search engines if you include rich keywords related to your website theme in that tag.

Also important is description meta tag which should present content of page in a clear and informative way. The searcher should get a clear idea of what page is about and whether it is relevant for his or her needs. It must be eye catching, attractive and relevant for users to click on your

Now if a user founds your website on internet say at postion five, your results will be displayed like this.

5. Search Engine Optimization Secrets Revealed Search engine optimization is fundamental to ensure better results in search engines.

Clicking on "Search Engine Optimization Secrets Revealed" will link to your website main page.

Placing some relevant keywords in first paragraphs of your website pages can also be beneficial for ranking.

To improve your link popularity, you may also consider points below:

(1) Get your own domain name. When your site is hosted by some of free web hosts, you will find it very difficult to get it listed in a major directory like Yahoo!. Although Yahoo! will never admit that it won't add a commercial site which is being hosted in one of free web hosts, in practice, it will be a miracle if you can get your site listed by Yahoo!!.

Listing your site with Yahoo! is difficult enough even when you have your own domain. Don't make your task more difficult than what it needs to be.

If you do not currently have a domain name, are you convinced that you need one right now? The small fee that you pay per year for your own domain name is peanuts compared to benefits that you get.

(2) Write articles and get them published.

Once you have written lots of articles and get them published on a number of websites, your link popularity is going to increase dramatically even if you haven't submitted your site to search engines.

Finally, it requires time and patience before getting listed in search engines. But in end, it will be well worth your time.

© 2003 by Jean Lam

------------------------------------------------------------------- Jean Lam publishes Zine Guru bi-monthly newsletter. To subscribe, for cutting edge internet marketing tips, tricks, techniques and secrets mailto:zinegurunews@getresponse.com and receive a FREE valuable ebook on Free Traffic Generation. Check out also his internet marketing resource site at http://www.zineguru.com