Once I was able to step outside box and look at real data that was in front of me, I decided to revamp my professional website template, include realistic, targeted keywords, develop original content based on these keywords and re-release my website to world. About 2 months after I did, I finally saw results. It worked! Search engine directory submissions and solid link campaign were next. I was so happy with results that I decided to form my own website to teach people just like me how they too can improve search engine rankings with right keyword search strategy. I never realized how much a keyword search strategy could benefit a website until I saw it for myself. Now, my professional website template brings targeted traffic with conversions!

Take a look at a few of ‘TOP’ Internet based company’s websites like Adobe.com. The largest image on their Home page is 6 Kb. There is no Flash no, ‘bells and whistles’. Even Microsoft.com has one small, unobtrusive ‘flash’ component in bottom left corner and their largest image is 18 Kb. And believe me, these two would have access to it and could afford it in truckloads.

A couple of people have been surprised to hear recently that 80 percent of private Internet users in U.S. are still using ‘56kbps dial up modem’ connections (according to research firm Instat-MDR). So, by building a website that is only accessible in a reasonable amount of time to DSL users, you are effectively disqualifying yourself from visits by 80 percent of people likely to be interested in your product or service. They will not wait. There are too many other websites to choose from.

It is far more important, provided your website looks reasonable and is functional, to devote your energies to keyword rich content, site maps, privacy policies and other standards that seem to be missing from a lot of websites. The things that Search Engines like to see and will reward with higher rankings. A ‘crawler’ can’t see fancy flash gizmos or premium quality images over 100 kb each. They can only see things that make a website worthwhile to people who are looking for specific information and product with a need to navigate their way to what they want.

If you’re not selling or promoting anything and your website is simply a ‘showcase’ of some sort – fine, do whatever you like and make it as fancy and as visually rich as you like. But if you want serious visitors who are genuinely interested in what you’re selling or promoting, start with basics first and when you have your website working effectively for you, then you can worry about window dressing, if you must. But I wouldn’t bother.