Its 2AM, do you know where your website is?Written by Cindy Kelly
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Once I was able to step outside box and look at real data that was in front of me, I decided to revamp my professional website template, include realistic, targeted keywords, develop original content based on these keywords and re-release my website to world. About 2 months after I did, I finally saw results. It worked! Search engine directory submissions and solid link campaign were next. I was so happy with results that I decided to form my own website to teach people just like me how they too can improve search engine rankings with right keyword search strategy. I never realized how much a keyword search strategy could benefit a website until I saw it for myself. Now, my professional website template brings targeted traffic with conversions!
Cindy Kelly is the developer of TheWebDecorators.com, offering search engine positioning services such as keyword identification and free webmaster tips to small businesses or individuals who want improved search engine rankings for their websites but canít afford to work with SEO companies.
King + Queen = Royal Success Written by Shawn Campbell
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Linking is Queen
Linking requires more research. Look up your competitions site on Google by typing in: link: http://www.competitorsdomain.com/ into search box (replace competitorsdomain with URL of your competitor). Now search results you will be looking at is a list of all sites that are linking to your competitor. Go through that list, and for each site, figure out how he got that link. Some links might be paid for, some might be link exchanges, some might be directories like dmoz.org or Yahoo, and others might be references or testimonials. Make a spreadsheet with each site linking to your competition, and jot down how he got link. Then, for each site that is appropriate, get it to link to you. Remember to stay away from link farms and low quality links. Link farms are sites that have nothing but links. Low quality links are sites with little to no content. These sites will often try to exchange links with you: Don't do it! Only link to a site if it will enhance user experience of your clients.
For more about linking, see my article entitled Linking is Queen (http://www.redcarpetweb.com/promotion/0409.html#feature)
Getting links takes time and patience, and writing is not usually done overnight. To top it off, once these projects are done, you then have to wait for search engines to discover and re-evaluate your site. Both link campaign and writing projects should be something done on a regular basis, not as a one-shot injection. Try to create new pages every month, and to get some links every month. That way your site will make gradual climb to top. And who doesn't want that?
Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.