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But for your average Nicher, it's a gold mine!
Using same example above, one could get into smaller niches a couple of ways:
Suppose you wrote a book called " How to Niche Market" and it became a hit. Your next book could be called "How to Niche Market Using Informational Materials", or "How to Niche Market Computers", or anything along those lines.
All you'd need to do is change some of content of your original book, get more specific in your focus on announced topic and you're done!
Or . . .
You could approach niche-niching like some of big name companies do!
Remember One A Day vitamins? Go to drug store and check them out now! You won't just find single "one time a day" vitamins that you may have taken as a child, rather you'll find a whole array of One A Day vitamins sitting side by side on shelf.
There are One A Day vitamins for kids, for sports, for seniors, for expectant mothers, for stress, etc. And they're not only company doing Niche Marketing either! Take companies like Parker Brothers who produce games like Monopoly. How many "editions" of same game have you seen?
That's Niche Marketing at it's best!
So why not "How to Niche Market ~ Newbies Edition", or "How to Niche Market ~ Author's Edition"?
As was mentioned at beginning of this article, possibilities are endless! A Niche Marketer could spend years producing "edition" versions of a single eBook, pumping out one a month or even a week, and still have fresh material that would be appealing to someone.
If you understand that you don't have to sell your stuff to everyone to make a good living at marketing, but rather know how to hit your specific target groups over and over again, then you should perhaps consider strongly about getting into Niche Marketing!
Ken Nadreau is the author of the new book, "Get Niche Quick!!!", and has helped thousands of people find a more rewarding future through his consulting and motivational work. He has successfully started and ran more than twenty businesses, for himself and for others, both online and off.