It pays to study the Search EnginesWritten by John Saxon
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Admittedly we are operating on a limited search but oh, think of it! The implication is that whatever business related phrase or keyword that is typed into Lycos can be anticipated (think like searcher thinks - not like you think) and we will be at top of list.
Imagine you had a yellow pages and everytime you opened it there you were - at top of left hand page - bold and proud - how would that affect your web site traffic.
There are 2.3 billion web sites out there right now competing for your customers and ... well you may love your site, you may be certain that you have something of significant value to offer your visitors but ... unless you study search engines and understand them all you will have is your heart and soul in middle of a mass of mediocrity that everyone has to plough through before they get to you.
Two other quick tips
Make your and great because some of engines, Excite for example, will move you up listings based on 'click throughs' in other words if you are number 5 and searchers keep clicking on your site as opposed to number 4 your site will move up, and they will move down, that's why we're at number 3 on Excite for 'Business Start Up'.
Check your spelling. UK's number one producer of car valeting products is at number 35 on Google because their web designer can't spell 'valeting' he, or she, spells it 'veleting' - easily done but it's so common it's almost laughable - look up Barnaly, instead of Barnsley and see what I mean.
John Saxon is a grandfather of 3 and Technical Director of Fastlink Solutions Limited. He is a Companion of the Institute of Sales and Marketing Management and has 25 years experience in helping new and growth businesses develop and profit http://www.fastlinksolutions.btinternet.co.uk is a free access site providing advice for anyone considering setting up, or expanding a business.
The art of "Page Positioning"Written by Janette Moran
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Meta Tags, Header etc. Meta Tags, Header, Title, Key Word, Descriptive Tags and such can be found at top of a page, when viewed in Raw or Naked HTML code. This chunk of input is invisible on viewers side, and is only viewable in pure HTML source. This is reason for magic behind it. Search engines are capable of reading this information, and do. This top section of a page largely determines how a page will be placed in a search. To find where to place you Key Words, open up your page in an HTML editor. Open page as HTML only. It should have no pictures and many colored text. At top you will see input that says <"META NAME"> , <"HEADER"> , <"TITLE"> or something like this. If you can see that, then you've found them! In space that follows you will see another site of words which may resemble this <"DESCRIPTIVE WORDS"> or <"DESCRIPTION">. this is where you substitute input with your key words. The words you use for this section should be formulated using Key Word you chose earlier. Key words should also be placed in "Key Word" Tag of your page. Key Words should be used in Header, Title etc. Use Key Words in body text of your page to begin paragraphs whenever possible. Do not flood your page, however. Search engines prefer about 7 repetitions of Key Words, in body, on average. Specialize each page in your web. Different pages in your domain cover different topics. Use that to its' fullest potential. If you carefully choose descriptive Key Words, that are highly searched, for individual pages, you can turn each page into its own high ranking, viewer magnet. Capture essence of each separate page. For example: Say individual page is for a product, use name, uses / its' trendiness to describe your product in Key word, Meta Tag, Title, etc., of your page, with words specific to this particular page. The results? When people search virtually any aspect of your domain, they will find you. They will also be able to find you through more searches. And this means more chances of getting hits. This is especially good for large domains. But even smallest site can get extra needed attention by making their pages search engine ready. A good source for key words can be your highest ranking competitor. To see their key words, simply goto page (of theirs) that you want to know keywords to. Go to top of your browser where you will find a button called View. Click View, from drop-down menu choose View Source, Or Source Code, or something to this effect. The page displayed will be in Raw HTML. Look towards top where you will see name like Meta Tag, or Meta Name, etc. And there they are. For you to see.
Links Make sure all of your pages are somehow linked to one another. This is vital for search engines to encompass entire domain. Any unlinked pages will not be indexed (as good as never making it know to engine). You can even add invisible GIFs with all links, or written small in color of you background, what ever. Just put it there.
Submitting Now you can submit your pages. I would go here to do it. But if not, try to find a free service / low cost service that either manually submits each page, or has a method which make pages appear manually submitted. Search engines prefer manual submissions. To keep your page scoring well with engines, submit often once or twice a month should be enough. Over submitting can cause your page to be dropped or penalized for Spamming.
Janette Moran of "http://www.eichost.com"