If you have google ads you can have them on your blog and have a chance of earning some cash on side. Or on your blog you could sell an e-book. Blogs can also sell your services by showing what you can provide and samples. Search engines often times picks up on blogs. The more you update, more a search engine will pick you up.

Lastly a blog can just be for you to keep others updated in your life or your business. One of most well known blogging places is http://www.blogspot.com Check them out, if you don’t like, you can delete your blog. Happy writing!

Leaders in organizations need to ask themselves if they are willing to pay price for excellent client service vs. good client service. Excellence costs, but it also pays off. Being even a little better than competitor pays huge dividends. Yet many organizations are not willing to pay that price. Instead they are content with processes, technology and staff who are “good enough.”

As mentioned before, “what gets measured, gets done.” Client expectation measurements are important as are ways to monitor them. It is necessary for organizations to take time to discover why a client has signed on with you and not competition. It’s also necessary to determine what they really want to have happen as part of client experience. It is then up to you to make sure you are delivering what your client wants. Failure to do so most likely will result in loss of that client to your competitor.

Once you determine what it is your client really desires, make sure you match those expectations in terms of pricing and service. Make sure you are not trying to sell a champagne policy to someone with a beer budget and vice versa. It’s necessary to have processes in place to support excellent client service from beginning to end. That is, do you have right amount of staffing resources to meet their needs? Make it as easy as possible for them to conduct business with you.

While having proper talent is vital to ensuring excellence in client service, it is also known that 94% of failings are result of process/system failures and not people failures.

My car recently broke down. While it was being towed to dealer, towing company damaged another part of car. The dealer was willing to go ahead and fix damage, but towing company wanted damage they caused handled by their insurance carrier. They had a local agent connected to an insurance company in Arizona. The problem was that local agent did not have necessary claim number or phone number for agent handling claim in Arizona. Therefore, dealer, who was willing and able to fix car, didn’t have information they needed to work with towing company. As a result, repairs that could have been completed in 48 hours took four to six weeks.

The problem was that no one owned entire client experience, each company only owned a piece of it. Anytime there is an opportunity for a hand-off where something can go wrong, organizations often rely on client, who has no knowledge of situation, to be able to handle details. It is vital for organizations to own entire client experience.

Of course, no matter what situation is, things don’t always go smoothly. Problems arise, that’s why organizations should make sure they have a process in place for “service recovery.” That is, if something goes wrong suddenly, they should be able to recover with minimal damage.

Finally, organizations should make sure their policies protect right people. Often, they have policies in place that protect themselves against 1% of clients who abuse system. This makes other 99% of their clients who play by rules pay price. Many organizations, unfortunately, don’t look at what they are doing through eyes of customers. Rather, they only are looking to protect themselves.

Excellent customer service demands a price. Are you willing to pay it?