It is impossible for a person to succeed if they quit. If your mowing your lawn and lawnmower runs out of gas do you just quit. (some of us would like to) No. You fill it with gas and finish job. In our daily lives we are faced with obstacles throughout day. But because these obstacles are so familiar to us we overcome them without a thought. Because running a business is so unfamiliar to most of us obstacles we face appear daunting. Remember your lawn mower running out of gas? You solved problem by filling it up with gas. You didn't turn it upside down then try and start it. You didn't put water in it then try and start it. None of that would have worked. You did what had to be done to make it work. You put gas in it. When you did right thing you were rewarded with a working lawn mower.

The same goes for your business. If you are not getting very many if any hits to your website that becomes an obstacle. Analize situation, and if you do not know what to do seek advice of those who do and then follow through with that advice. If one person was successful implementing that advice then so can everyone else who applies that same advice. That is way life works. Everything has it's own way to it. All things must be done in a certain manner. The moment you go against it you start to encounter problems.

If you choose to either follow bad advice or choose not to follow good advice then you have made choice as to what will become of your business. Your success or failure is no ones fault but your own. Implement a marketing plan, (Setting Goals for Yourself) follow good sound advice, be patient, and you will succeed. No matter what you are up against. No matter how many other people are doing exactly same thing you are doing. No matter how rich, poor, ugly, pretty, short, fat, tall, etc... you can succeed because..... It's all up to you!

Do you honestly think newspaper, magazine, radio or tv advertisers would just sit back and let those media get away with blatantly stealing their money? You know they wouldn't.

Then why do pay-per-click advertisers allow it? I don't know exact answer to that question, but I have my theories: First of all, you're talking about a whole different level of sophistication with pay-per-click advertisers, compared to media advertisers. Many pay-per-click advertisers don't even know how to access or even analyze their log files, so they have no idea how much money is actually being stolen from them.

In addition, some pay-per-click advertisers are making more money than they've ever made before. And rather than upset apple cart, they'd rather keep quiet and allow vicious cycle of click fraud to continue, so that they can keep cashing those big checks.

I also suspect many advertisers are afraid that if they complain too loudly, they may be penalized in search engines, in regard to their free listings.

If my theories are accurate, silence is one heck of a trade off, if you ask me. Why? Because according to a report on MediaPost, an online study done by Clicklab revealed that fraudulent clicks can account for more than 50 percent of your total clicks.

So, if goal of pay-per-click search engines is to bring lucrative, targeted traffic to your web site, what are pay-per-click search engines doing about click fraud epidemic, to prevent abuse that needlessly drive up your costs and reduce your ROI?

Unfortunately, since so many pay-per-click advertisers are willing to play role of "lambs going to slaughter," pay-per-click companies really don't have to do anything.

In meantime, your ROI is going to continue to plummet, and pay-per-click companies are going to continue to milk those cash cows (AKA) pay-per-click advertisers, for all they're worth!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net