Web luminaries attending and speaking at conference and participating in launch of WAIM included attorney Jonathan Cohen, ICANN board member (Internet Corporation for Assigned Names and Numbers) and Detlev Johnson, moderator of I-Search marketing discussion list and VP of Position Technology.

Representatives from Inktomi, About.com, GoTo.com, FindWhat and The Open Directory Project addressed assembled group of web marketing professionals at event providing valuable insights into effective web marketing techniques while attendees gathered good information on latest technology. Included was a new piece of hardware dedicated to what has been dubbed "Packet Sniffing," a technology that is not only claimed to efficiently analyze and track traffic upstream of server, but apparently increase server efficiency and use of resources.

The event was sparsely attended, as have been all DotCom conferences so far this year, but those who braved clanging slot machines and elderly retirees wandering Casino were rewarded with some excellent advice and valuable networking opportunities with fellow marketing professionals. Business cards changed hands at a record pace and partnerships were established between complimentary businesses while software to power site search and forums was discussed in foyer.

Organizers Svanberg and Josefson are looking forward to hosting next U.S. version of their conference at same venue in 2002 and hope to have firmly established clout of World Association of Internet Marketers by then. Membership can be applied for by visiting http://SearchEngineForums.com and going to WAIM Public Forum for updates and contact information or by contacting Lennart Svanberg by email at: mailto:lennartsvanberg@lennartsvanberg.com

What is it? It is mail that perks your interest to build your business, give you a new perspective on success or makes an offer you just can’t pass up. How did this mail bypass garbage?

First of all 99.9% of it was in an envelope personally addressed to you with a real stamp or it was someone or a company that is of interest to you. The mere presentation could have been key to your opening it. Examine this mail very carefully to see why you decided to open it and if you would take any action on it. Go back and evaluate other batches of mail that you've saved. Decide what makes you immediately discard it.

Now, when developing your direct mail advertising consider what you’ve just learned about yourself and keep in mind that 99% of others do same thing.