This is because those regular articles on their websites have taught their prospects all they needed to know about person (AND business), so by time they wrote their emails they were more than ready to commit.

So whether you decide to cover "Tips & Advice," "News & Updates," or "Lessons & Inspiration" in your own free articles, just make sure that you DO post them on your site on a regular basis... because they're surest way towards pre-selling success.

2) Booklets & Ebooks

Once you have a good enough number of articles (both on your site and off it), you can decide to compile them all into a print book or an ebook -- both of which you can use for even greater profits!

Use these books as value add-ons when clients make a purchase, or as prizes for contests you hold on your site.

Better yet, if you feel that information contained in your books are valuable enough for your target market -- AND if you have ceased to archive same articles on your website for free -- then you can even sell them as stand alone products by themselves.

This not only increases your sources of revenue; it enhances your reputation as an industry leader, too.

3) Mini Courses

Another possible offshoot from your web articles would be "mini courses" -- short lessons & seminar sessions that you can give both for a fee and for free.

You can administer these courses via autoresponder, through a mailing list, via teleconferencing, or even through a live seminar audience.

When prepared adequately and delivered successfully, these courses can become another source for additional profit -- and another way to pre-sell potential clients into trusting and hiring YOU.

4) Guest Appearances (On Print, Radio & TV)

Now that you have all these books, articles, and seminars under your belt -- or even if you don't have them yet -- another way to get free publicity is to make yourself available for interviews and guest appearances, particularly in publications & programs that effectively reach your target market.

Announce your willingness & availability to talk about your expertise through your letter heads, calling cards, mailing lists, and press releases.

Even if you get only one high profile media exposure out of all this it would still be enough -- and it wouldn't have cost you an additional cent!

A Final Word ------------

One word of advice though, from one entrepreneur-teacher to another: Remember to keep on learning!

Knowing things that you know NOW should never make you feel complacent and think that it's enough. Good teachers know this; good businessmen and salespeople should know it, too.

So keep yourself updated with latest trends in your industry, attend seminars & classes given by other industry leaders, and keep on reading & keep on asking.

Not only will these help you keep your client relationships stronger.

They will also improve EVERYTHING about way you do your business, and strengthen your position as a brand & industry leader.

© Tatiana Velitchkov

Information is available to everyone, through internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered.

Review your brochures, marketing letters, and newsletters in a new light. Does this information speak to your "Ideal Client"?Do you know who your "Ideal Client" is? Reinvent these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback.

Does your collateral material speak to what you do? Is information clear or does it require interpretation? Spend time on this now and review it every ninety days.

If cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in near future, create an Information Letter. With this type of document, you can update your advocate group as well as former and potential clients. Again, itís not costly and serves a specific purpose.

This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them.

About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card.

You want them to keep remembering you! Nurture all these relationships and your business will grow and glow. ~~~ Copyright 2002, Joanne Victoria, All Rights Reserved Worldwide

~~~~~~~~~~~ Joanne Victoria works with entrepreneurs, executives and independent professionals who want to simplify their lives in order to create more business, more money and more time. ~~~~~~~~~~~~~ Joanne Victoria Coach/Consultant/Speaker/Author/Mentor Tel:415-491-1344 Fax: 415-485-9295 mailto:joanne@joannevictoria.com

http://www.JoanneVictoria.com ~~~~~~~~~~~ Sign up now for my FREE monthly e-letter mailto:SimpleTips-subscribe@topica.com ~~~~~~~~~~~