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Alexa's data come from a large sample of several million Alexa Toolbar users; however, this is not large enough to accurately determine rankings of sites with fewer than roughly 1,000 total monthly visitors.
Generally speaking, traffic rankings of over 100,000 should be regarded as not reliable because amount of data that Alexa has available is not statistically significant.
Who said emperor is wearing no clothes?
With questionable current accuracy of two of hallowed benchmarks of search popularity, where does that leave us? It leaves us exactly where we should have been in first place, not obsessing over Google Page Rank or Alexa Traffic Rank, but instead focusing on most important thing of all...and that is, what is your position in listings when a person searches for your key words.
For both search engines and real estate, it's all about location, location, location!
Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.