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Combine offline with online world, and you'll stand apart (if not stand alone!)
*Think of ways you can be extra thoughtful. Does your product require batteries? Tuck in a pack, so that your customer will be able to start using it immediately upon delivery. The financial outlay will be made back in goodwill - do you think they'll feel really great about experience? Just think of referral potential!
Modest Expectations + Overdelivery = A Happy Customer
Always promise less, and give more. Error on side of caution concerning delivery times, repairs, exchanges...then call or email them with good news that process will actually take less time than expected. The faster you can deliver, happier customer.
Worst case scenario? That you deliver product within promised time frame.
A Word About Advertising...
As hype continues to fly online, customers have developed a healthy case of skepticism. They're rapidly becoming immune to over-the-top claims. Don't fall victim to temptation of hype or spin. Honesty in advertising will give you a fighting chance.
Also, with hype, you risk having a disappointed customer. And have you ever noticed how a person likes to share his or her bad experiences with others? This ripple in a pond effect is real. Online, where news travels fast, this could be devastating to your reputation and business.
So, to end, it's not about getting more traffic - it's about gaining a customer. Obviously, there's time and cost involved in converting a prospect. So, once they decide to come onboard, do everything you can to keep them!
Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html