$4,365 - $1,455 = $2,910

That's nearly an extra $3,000 per month without generating any extra traffic to your site.

Do you see how powerful a well-written sales letter can be.

It doesn't matter what kind of product you're selling and it doesn't necessarily have to be a marketing 'How To' product.

You could be selling a product to do with travel, gardening, pets, music, sport, dating, cooking, it doesn't matter.

But what does matter is, if you want to see a pile of orders in your inbox every morning when you wake up, then your sales copy has to be nothing short of order-pulling.

It MUST be a high sales converter otherwise you're leaving a pile of cash on table which should really be in your bank account.

So what conversion rate would I class to be a killer site... 1.5%?

No... 1.5% is good, but there is room for improvement.

What about 2%?

Now we're getting somewhere. 2% is a great conversion, obviously 2.5% is even better and I'd be pretty happy if my site was converting between 2% and 2.5% but personally, I still wouldn't class it as a killer site.

This is what I like to aim for... 3% mark.

Now we're definitely talking. I'd class a site converting 3% of it's visitors into paying customers as a killer site.

Personally, I prefer NOT to use sales letter generators but to write my sales letters from complete scratch starting with a blank piece of paper.

I find that this gives me great scope and does not limit my creative juices as if I were to use a generator.

My websites have seen conversion rates as high as 3.8% which I feel is pretty darn good.

Along with a powerful sales letter, it is advisable to have a quality set of graphics, so your site likes professional.

If your site has a quality look to it, then your potential customers are more than likely to think that your product is of high quality.

This can also improve sales dramatically because seeing a picture of your product makes it look like a real physical product that they can get their hands on.

People like to see things before they buy. So when you show them a picture of your product, this will increase it's perceived value inside your prospects head and this will increase your sales.

By using world-class website graphics, some marketers have experienced a conversion rate increase of over 400%.

A quality looking website, pleasing to eye and an amazingly powerful sales letter when put together, will create a site that will influence prospects to buy.

7. If you take orders over phone, you can take checks by phone.

8. If you take orders at your web-site, you can add checks to your web-site very easily, and instantly increase current sales figures.

9. By ordering CheckWriter and offering this option to your customers you can have a sales increase of 10-25% within first few weeks.

10. Perhaps more importantly, your competition uses CheckWriter.

Take payment at your site without paying ANY monthly fees. Taking checks is much less complicated than taking credit cards, and there are no discount rates, or transaction fees. Only a one time cost for software which is less than $100.

Taking payments is simple and checks can be deposited in to your checking account same day. Visit checks-by-phone.com web-site to learn more about CheckWriter software.

Try an online demo of software for free, and see how it works. View a sample of check draft itself, and ask yourself:

"If CheckWriter has been available without a license since 1996, why don't I use it yet?"

http://checks-by-phone.com I hope this helps in your future marketing decisions.