It's EQ, Not IQ, That Will Make You More Money

Written by Joe Bingham


Continued from page 1

KEEPING THEM AROUND

If your initial promotion focuses on providingrepparttar best benefits possible, and your product or service delivers on those promises, you are then easily able to build a solid relationship with those who buy from you.

From there, you retain their trust, and reaprepparttar 106158 profits of continued and repeat sales withoutrepparttar 106159 larger expense of making that first contact.

Not only that, but all your promotions will be enhanced byrepparttar 106160 presence of satisfied customers who are willing to give you a good word.

DIRECT ACTION IS THE GOAL

Promotion is all about soliciting a direct response, a specific action you want people to take. That action may be a sale, a request for further information,repparttar 106161 setting of an appointment, or simply permission for further contact.

The focus of your promotion should rest on whatever action it is you desire, andrepparttar 106162 cause for that action needs to be defined in terms of benefits received byrepparttar 106163 people you are attempting to attract.

And so we have come full circle in our explanation.

Promotion is NOT about your business. It's about how your customers can benefit from it.

Promotion is NOT an announcement of your business. It's about informing people ofrepparttar 106164 solutions, savings, or answers you can provide for them.

Promotion is NOT simply about gaining new customers, butrepparttar 106165 continued cycle of your entire business.

Promotion is NOT your greatest source of profits. It's simply about providing your business with repeat clients, and serving those clients. In turn, that will create a larger gold mine of continued revenue.

As we continue in our series on Understandingrepparttar 106166 Methods of Promotion, keep in mind these basic principles. Viewrepparttar 106167 resources provided with an eye toward focusing on your customers and how you can make each method of promotion best work for you.

--------------------------------------------------------------- The concepts presented in this article are further explored in "Small Business, Big Profits" a powerful new marketing course by Bob Serling that can literally double or triplerepparttar 106168 number of new customers or clients you bring into your business. Learn more today at: http://www.skyhighpublications.com/

written by Joe Bingham ofrepparttar 106169 NetPlay Marketer http://www.netplaynewsletters.com ----------------------------------------------------------------

Joe Bingham has written many articles, both informational and humorous, with the intent of helping others gain a better understanding of Internet marketing concepts. His 'tell it like it is' approach has many offering the NetPlay Marketer as one of their most favorite ezines. See for yourself at: http://www.netplaynewsletters.com


The 37-Cent Career Design Secret

Written by Pete Hill, CPRW


Continued from page 1

Feel free to contact me at 555-1234 should you have additional questions. I am very interested inrepparttar position.

Thank you again for your time and consideration.

Regards,

Jane Doe

~~~~~~~~~~~~~~

OK. You now knowrepparttar 106157 impact a thank-you note can have after an employment interview. Are there other opportunities to send them?

Absolutely! The general rule is this:

After ANYONE has done you evenrepparttar 106158 smallest favor duringrepparttar 106159 job-hunt/career-design process, sendrepparttar 106160 individual a thank-you note.

Was a receptionist at a company you phoned while doing research exceptionally helpful? Did one of your colleagues take five minutes to help you with a cover letter? Did somebody who already doesrepparttar 106161 job you want to do provide you with some valuable insights? The job hunt can be frustrating. Was someone particularly encouraging?

You should send each of these individuals a brief hand-written thank-you note expressing your gratitude for their time and assistance.

To reiterate: A thank-you note goes to everyone who helps you, gives you leads, or provides advice or guidance even inrepparttar 106162 most infinitesimal way. That includes friends, people at companies or organizations you’ve visited while doing your research, temp agency personnel, administrative assistants, receptionists, librarians, company employees...ANYONE!

Here are a few thank-you note guidelines:

- Addressrepparttar 106163 note torepparttar 106164 specific individual with which you spoke. Personalize it. Avoid an obligatory, mechanical tone. Mention something about your conversation or howrepparttar 106165 individual treated you.

- Thank-you notes following an interview should be printed out on quality stationery with letterhead matching that of your résumé. Remember to sign it!

- A conservative, handwritten thank-you card is appropriate for all those friends, colleagues, and casual contacts that have helped you alongrepparttar 106166 way.

- Send thank-you notesrepparttar 106167 very next day, atrepparttar 106168 latest. If it arrives a week later,repparttar 106169 meaning is lost.

- If you e-mail a sentiment of gratitude, follow up with a thank-you note or card inrepparttar 106170 mail.

Use your best judgment--these are just guidelines.

The thank-you note is critical to your getting noticed and torepparttar 106171 success of your job hunt. And because most folks either forget or just plain don't do it, you'll find yourself at a significant advantage.

Peter Hill is a Certified Professional Resume Writer and is President of Distinctive Resumes in Honolulu, Hawaii. Nationally published and recognized as an expert resume strategist, Peter helps career-minded individuals through the resume development process via consulting and composition services. He can be contacted by e-mail at distinctiveresumes@yahoo.com or though his Web site, http://www.peterhill.biz.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use