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Case in point. Spring is coming, people are starting to think about summer clothes and swimming suits. Maybe they have acquired a Dot.com butt this winter. An ad comes out on TV about a fitness system that can re-shape your body in as little as 12 weeks. You see
before and after, you see how this changed
person's life. You are sick of being overweight, and you need to take action now! BAM! They just got
sale.
But why wouldn't people buy right now? May be they don't need to lose weight. Maybe they do, but are in denial. Maybe they don't care. Maybe they are not ready to make
changes right now. Maybe they don't have
money. Maybe they just lost their job. Maybe they don't believe
product will work. Maybe they just figured out how much they owe in taxes this year. Maybe they forgot to write down
telephone # or URL. Maybe they just got their VISA bill and are "Not Going To Buy One More Thing!"
People buy now because you offer a solution to their immediate problems.
So Maybe:
Their Boss is a jerk and they are ready to start their own online business right now. Their listserver just crashed and they have to send their newsletter out tomorrow. Or maybe they are ready to create their own info product. Maybe they need a reliable webhost right now. Maybe they are ready to lose weight right now. Maybe they are ready for your product right now.
You never know when your customers are going to be ready to buy. But you can always be ready to sell. Get your products and services in front of your targeted customers consistently and it will pay off. Test and Track your advertising efforts very closely so that you can give your customers what they want. Find out for yourself what they want, and give it to them.

Kris Stringham Publisher of Xtreme Marketing Tips and Webmaster of Ezinehits.com. Register to Win 100,000 Ezine Ad Impressions Every Week at http://www.ezinehits.com/index.html?Webpro