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What kind of domain name should a business acquire?
The business name (of course) - The simplest thing to do is to simply get name of your business as a domain name. If you cannot get .COM version, check for .NET, .ORG, .BIZ or .INFO versions. This is domain name that would typically be used for marketing and branding purposes.
Hyphenated business name - You can also get hyphenated business name, if name is two or more words long. You should only get this if (a) name is not available in it's unhyphenated version or (b) you bought non-hyphenated version as well. It's not a good idea to get only hyphenated version, as this is not something customers normally type in URLs. It is, however, a good idea to purchase hyphenated version in addition to non-hyphenated version as sometimes people do type in hyphens.
Keyword domain names - Another option is to purchase domain names which are keywords which match search engine keywords. For example, if your site sells candy, you could get domain name candy-chocolate-lollipops.com, candychocolatelollipops.com or something like that. Some search engines do use keywords within domain names to boost ratings of a site. Some companies like these types of domain names - personally, I feel they are a little tacky and unprofessional.
Product Names - One possible strategy is to purchase domain names for each different product or product classification that you want. You could then set up separate, distinct sites for each of these.
Product Lines - If you company sells distinctly difference product lines, you might want to create different sites for each of them. In this case, you will want different domain names for each one.
Business Units - I've seen some companies which purchase a domain name for each of their different business units.
There are other reasons to purchase a domain name.
Keeping others from getting name - Sometimes it's important to purchase a domain name just so someone else will not get it. In this case you might want to purchase "yourcompanysucks.com" and variations of same (AOL found out hard way about importance of this some years ago).
Search Engine Optimization - I've heard that some people purchase a lot of different keyword-style domain names with objective of linking them all together. This serves to convince search engines link Google that keywords in domain names should appear higher in listings. This is a gray area, as it may be considered search engine spamming.
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