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Study your Competitors : Do a quick search on Google (the web’s number 1 search engine) for a common search term applicable to your business. For example, a pool table company should search for “pool table sales”. Now look at
top 10 results. Your objective is to determine what these companies are doing to be successful in gaining such a high ranking in a Google search. Read their website thoroughly. Are they posting articles on other websites? If so, find out which ones so you can evaluate possibility of posting your articles there as well. What about inbound links? Who is linking to your competitors? (you can find this out by typing “link:www.yourcompetitorsname.com”). Why are these sites linking to your competition? Can you get a link from these sites as well? By studying key success factors of high ranking sites in your industry, you’ll unlock some great leads for you to investigate in quest to drive your site up to top of search engine ladder.
Through informative article writing, inbound link building, and an analysis of competing websites, you can beat that lonely feeling you get when nobody visits your website. Keep working at raising your online profile and maybe next time you throw a party, whole neighborhood will show up!
Will Dylan is the Author of “Small Business Big Marketing” a powerful e-book for small businesses available through his website www.marketingyoursmallbusiness.com . Will also offers article and news release writing services.
