Is there enough you in your newsletter?

Written by Jessica Albon

Continued from page 1

When you choose one thing to really focus on about yourself--one characteristic, one hobby, one passion--your readers will start to associate that with you. So, now, when they see your name in their inbox they'll think, "That'srepparttar guy who tells such great stories about camping."

...................................... Supporting your label ...................................... Once you've chosen your label, you'll need to support it in every issue. Even slight inconsistencies will bother your readers and reduce their trust in you. So, if you're positioning yourself to be an expert on keeping your grocery bill low, revealing that your family eats out six days a week probably doesn't belong in your newsletter.

Start by making a list. Atrepparttar 124202 top ofrepparttar 124203 page, write your label--whether it's "outdoor enthusiast" or "intelligent." Then list allrepparttar 124204 words that, for you, back this up. You can list activities that fit in with your label, phrases that define your label, or other people who fit your label.

For instance, for Newsletters in Focus (, I've chosenrepparttar 124205 label, "bright." For me this means I work to project intelligence and enthusiasm. That means I focus on areas where I haverepparttar 124206 most experience within newsletter production--the activities I enjoyrepparttar 124207 most, like subscriber interaction and overall perception.

...................................... All successful newsletters have one ...................................... Take a look for yourself--review some of your favorite newsletters and see if you can't categorize each. Chances are,repparttar 124208 newsletters you likerepparttar 124209 most of all are ones that consistently live up to your expectations for them. And inrepparttar 124210 end, that's what your label's all about.

Just as I know when I take Izzy to puppy class that he's going to berepparttar 124211 class clown, your readers need to know what's going to happen when they read your newsletter.

Want more tips on making your newsletter personable? Subscribe to Newsletters in Focus for free tips every two weeks on creating wonderful newsletters. Visit to sign up and receive your free copy of "Do You Make These Six Mistakes in Your Company Newsletter?"


Written by Expat World

Continued from page 1

The Second flag isrepparttar Tax Haven Legal Residence -- Every millionaire needs one, according to Hill. This concept is followed up by Scope with a large number of regional reports on such places as Monaco, Campione, Liechtenstein, The Channel Islands, Isle of Man, Andorra, Gibraltar, Switzerland. As there are no taxes in these tax haven, moving (by eliminating income taxes) doubles one's income at a stoke.

The third flag is Playgrounds -- Where can a jaded tycoon enjoy good climate, gourmet food? Where, if he desires it, isrepparttar 124201 companionship of beautiful young women (temporary wives), thrust upon him? Who will gladly (and for a small fee) provide him withrepparttar 124202 illusion of love, if notrepparttar 124203 reality. This aspect ofrepparttar 124204 Millionaire's dilemma was well covered by Hill's controversial book, Sex Havens For Tax Fiends. Despite its great popularity, this report was withdrawn fromrepparttar 124205 publisher's list two years ago because of legal problems due to British censorship and obscenity laws.

The fourth flag isrepparttar 124206 place Where The Millionaire Invests His Money -- These are countries and institutions where funds are placed under management to get maximum, tax free returns, safety from lawsuits, government confiscation, wealth taxes and allrepparttar 124207 financial problems and other risks. This problem is solved definitively inrepparttar 124208 newest 1997 Hill/Trevellian book, The Invisible Investor, subtitled, "Get Your Money Out ofrepparttar 124209 Country Before Your Country Getsrepparttar 124210 Money Out of You." Here we visitrepparttar 124211 "offshore" world andrepparttar 124212 service providers who swim in it. Cayman Islands, Panama, Bermuda, Bahamas and other banking secrecy centers are explored.

The fifth and last flag is Where To Work, Earn Money And Have An Active Business -- For USA citizens, one of several recommended options is to incorporate abroad, have your headquarters, administrative and billing done from abroad, but sell your products worldwide, still paying attention torepparttar 124213 important United States market. ." For readers who don't have quite enough money to retire completely, there is another new 1997 report PTO: Portable Trades & Occupations. The idea here is to describe several dozen ways that any person can earn "serious money" in a foreign country - even if without any residence or work permit. These methods include promoting events, doing consulting work, giving seminars, public speaking and various types of creative work, including writing and self-publishing. Hill should certainly know something about that!

DOES HILL EXIST? There was a chap, introduced and billed as Hill. who used to appear at Scope's lectures in various wigs and disguises. He disappeared fromrepparttar 124214 scene many years ago. It was variously announced thatrepparttar 124215 original Hill had died, retired or went low profile himself inrepparttar 124216 Far East. The truth seems to be that there was a falling out with Scope and Hill just left. Some Hill books released duringrepparttar 124217 1990's, are said not to bear his distinctive humor and cut-to-the-point style. Scope is mum onrepparttar 124218 subject of what happen torepparttar 124219 Original Hill, but they keep reissuing and selling more and more of his old titles. There are newly revised and expanded versions appearing every year. All we know for sure is thatrepparttar 124220 original Hill, if he ever existed, hasn't done a new book for ten years.

TREVELLIAN - WORTHY SUCCESSOR TO HILL? Lately, Hill's one time editor and friend, Peter Trevellian has released underrepparttar 124221 Trevellian name, two new titles, PTO and Invisible Investor. These reports completerepparttar 124222 set and round out Hill's original plan: "To present a coherent philosophy for productive, successful people, together with specific, highly detailed plans for achieving their goals." In doing this, Scope, Hill and Trevellian have certainly found a profitable niche for themselves. (Article fromrepparttar 124223 Expat World Newsletter

EXPAT WORLD - "the newsletter of international living" is delivered to expatriates, privacy-seekers, travellers, businessmen and other international-free-thinking people

the world over each month.

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