When you choose one thing to really focus on about yourself--one characteristic, one hobby, one passion--your readers will start to associate that with you. So, now, when they see your name in their inbox they'll think, "That's guy who tells such great stories about camping."

...................................... Supporting your label ...................................... Once you've chosen your label, you'll need to support it in every issue. Even slight inconsistencies will bother your readers and reduce their trust in you. So, if you're positioning yourself to be an expert on keeping your grocery bill low, revealing that your family eats out six days a week probably doesn't belong in your newsletter.

Start by making a list. At top of page, write your label--whether it's "outdoor enthusiast" or "intelligent." Then list all words that, for you, back this up. You can list activities that fit in with your label, phrases that define your label, or other people who fit your label.

For instance, for Newsletters in Focus (http://www.designdoodles.com/free_newsletter.htm), I've chosen label, "bright." For me this means I work to project intelligence and enthusiasm. That means I focus on areas where I have most experience within newsletter production--the activities I enjoy most, like subscriber interaction and overall perception.

...................................... All successful newsletters have one ...................................... Take a look for yourself--review some of your favorite newsletters and see if you can't categorize each. Chances are, newsletters you like most of all are ones that consistently live up to your expectations for them. And in end, that's what your label's all about.

Just as I know when I take Izzy to puppy class that he's going to be class clown, your readers need to know what's going to happen when they read your newsletter.

The Second flag is Tax Haven Legal Residence -- Every millionaire needs one, according to Hill. This concept is followed up by Scope with a large number of regional reports on such places as Monaco, Campione, Liechtenstein, The Channel Islands, Isle of Man, Andorra, Gibraltar, Switzerland. As there are no taxes in these tax haven, moving (by eliminating income taxes) doubles one's income at a stoke.

The third flag is Playgrounds -- Where can a jaded tycoon enjoy good climate, gourmet food? Where, if he desires it, is companionship of beautiful young women (temporary wives), thrust upon him? Who will gladly (and for a small fee) provide him with illusion of love, if not reality. This aspect of Millionaire's dilemma was well covered by Hill's controversial book, Sex Havens For Tax Fiends. Despite its great popularity, this report was withdrawn from publisher's list two years ago because of legal problems due to British censorship and obscenity laws.

The fourth flag is place Where The Millionaire Invests His Money -- These are countries and institutions where funds are placed under management to get maximum, tax free returns, safety from lawsuits, government confiscation, wealth taxes and all financial problems and other risks. This problem is solved definitively in newest 1997 Hill/Trevellian book, The Invisible Investor, subtitled, "Get Your Money Out of Country Before Your Country Gets Money Out of You." Here we visit "offshore" world and service providers who swim in it. Cayman Islands, Panama, Bermuda, Bahamas and other banking secrecy centers are explored.

The fifth and last flag is Where To Work, Earn Money And Have An Active Business -- For USA citizens, one of several recommended options is to incorporate abroad, have your headquarters, administrative and billing done from abroad, but sell your products worldwide, still paying attention to important United States market. ." For readers who don't have quite enough money to retire completely, there is another new 1997 report PTO: Portable Trades & Occupations. The idea here is to describe several dozen ways that any person can earn "serious money" in a foreign country - even if without any residence or work permit. These methods include promoting events, doing consulting work, giving seminars, public speaking and various types of creative work, including writing and self-publishing. Hill should certainly know something about that!

DOES HILL EXIST? There was a chap, introduced and billed as Hill. who used to appear at Scope's lectures in various wigs and disguises. He disappeared from scene many years ago. It was variously announced that original Hill had died, retired or went low profile himself in Far East. The truth seems to be that there was a falling out with Scope and Hill just left. Some Hill books released during 1990's, are said not to bear his distinctive humor and cut-to-the-point style. Scope is mum on subject of what happen to Original Hill, but they keep reissuing and selling more and more of his old titles. There are newly revised and expanded versions appearing every year. All we know for sure is that original Hill, if he ever existed, hasn't done a new book for ten years.

TREVELLIAN - WORTHY SUCCESSOR TO HILL? Lately, Hill's one time editor and friend, Peter Trevellian has released under Trevellian name, two new titles, PTO and Invisible Investor. These reports complete set and round out Hill's original plan: "To present a coherent philosophy for productive, successful people, together with specific, highly detailed plans for achieving their goals." In doing this, Scope, Hill and Trevellian have certainly found a profitable niche for themselves. (Article from Expat World Newsletter http://www.expatworld.net)

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