Is it legal? - Indecent naming with tradition

Written by Wolfgang Nedobity


Continued from page 1
a subliminal level takes advantage ofrepparttar fact that sex sells. A recent example of successful distortion arerepparttar 120514 products of a British based fashion retailer called French Connection Group plc withrepparttar 120515 trademark FCUK. Linguists tell us thatrepparttar 120516 power of a word depends on its context, and clearlyrepparttar 120517 English word “fuck” falls into that category. To make it even more explicit, two new fragrances were launched named “FCUK Him” and “FCUK Her”. On its website, FCUK demonstrates a clear picture of its marketing strategy. Whereasrepparttar 120518 linguistic allusions are close to Shakespeare’s bawdiness,repparttar 120519 images remain subdued and innocent, which onrepparttar 120520 one hand is rather cynical but onrepparttar 120521 other hand tries to bridgerepparttar 120522 generation gap because most parents financerepparttar 120523 quite conventional fashion attire that their children obtain from FCUK. Thus FCUK’s clients in each major market display a range of attitudes when confronted withrepparttar 120524 provocatively distorted four-letter mark. The American Family Association (AFA) promotes initiatives against FCUK such as prefabricated emails protesting againstrepparttar 120525 exploitation of youngsters in such a manner. Sex in marketing is bound to raise demand along with a few eyebrows which in addition either securerepparttar 120526 necessary publicity or banrepparttar 120527 product fromrepparttar 120528 market. Branding an almost swear word in order to create a cash cow is, however, not restricted to fashion clothing and related products. On a recent visit to New Orleans I was surprised byrepparttar 120529 abundance of labels for their traditional hot pepper sauces. Besidesrepparttar 120530 well known Tobasco, there are more spicy brand names such as “Burning rectum” or “Hot shit”. It shows that name design must be ready to apply wit to anything that makesrepparttar 120531 blood boil andrepparttar 120532 label sell. Obviously this does not really work with other economic fields, for instance with tourism, becauserepparttar 120533 places mentioned above are not amongrepparttar 120534 hot spots that travel agents propagate in their catalogues.

Wolfgang Nedobity is terminologist and CEO of NameDesigner - www.namedesigner.at


How To Bully Your Prospects Into Buying Your Product Or Service

Written by Chris Coffman


Continued from page 1

5. Show that you are not desperate forrepparttar sale.

This is another technique that can placerepparttar 120513 customer at ease or onrepparttar 120514 defensive. Here you want to indicate that you’re already doing so well (mostly fromrepparttar 120515 benefits you’ve derived fromrepparttar 120516 product) thatrepparttar 120517 small investment they are making will make no big difference to you. This may seem at first to be counterproductive but it works! Again ifrepparttar 120518 prospect ever senses that you’re just dying to get that sale you can scare them away.

Another way of stating this is to show that you’re actually creating competition for yourself by sharing this product with them.

6. Tell them what will happen if they don’t get your product.

Most likely your product is satisfying a need or solving a problem otherwise you’ll not be selling it. So you can heightenrepparttar 120519 prospect’s awareness ofrepparttar 120520 problems that they’ll continue to have if they choose not to purchase your product or service. Here is where you really want to ‘rub their faces inrepparttar 120521 mud’. Spell out, in no uncertain words,repparttar 120522 pain they’ll endure andrepparttar 120523 loss they will suffer.

These six approaches are all based on a deep psychological principle that controls us all - Our desire heightens for whatever is denied us or just appears to be denied us.

This reminds me ofrepparttar 120524 story I read some time ago of a small hotel that had problems with guests fishing fromrepparttar 120525 balcony despite clear warning signs torepparttar 120526 contrary placed in allrepparttar 120527 rooms. In a simple experiment,repparttar 120528 hotel management removedrepparttar 120529 “no fishing” signs andrepparttar 120530 problem practically disappeared overnight! I guess thatrepparttar 120531 thrill of fishing fromrepparttar 120532 balcony vaporized withrepparttar 120533 signs—fishing was no longer denied.

Try making your product or service appear ‘denied’ torepparttar 120534 casual prospect and see what happens torepparttar 120535 dollars ‘fished’ out of your advertisement account.

It’s about time to go out there and be a respectable “bully”!

---------------------------------------------------- Chris Coffman isrepparttar 120536 publisher of The Internet Marketing Letter. Visit http://www.theinternetmarketingletter.com to subscribe today and receive instant access torepparttar 120537 IML member community. ----------------------------------------------------

Chris Coffman is the publisher of The Internet Marketing Letter. Visit http://www.theinternetmarketingletter.com to subscribe today and receive instant access to the IML member community.


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