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Once they have produced what hopefully is an outstanding website you then need to ask them if they would include a link to your homepage from their own website, preferably their homepage. Search engines these days take these backward links into consideration when they decide where to position your site in their results. As a general rule of thumb more backward links you have more visitors to your site you atre likely to have.
If you want to promote website even further, google adwords is a favourite of mine. This is where you pay to be seen on right hand side of results in Google, in sponsored search section.
Stephen Hill is a web designer from Birmingham. He has a website at http://www.internet-webdesign.co.uk.
Stephen Hill builds websites and an example of his work is at http:www.lasik-laser-surgery.co.uk.