Is a Small Business Web Site a Wise Investment?

Written by Ron Scott


Continued from page 1

6. Do you know who your on-line competitors are? If you don’t, go to any search engine, enter a few keywords related to your industry and see who appears onrepparttar first page. Visit a few of them. What is their message? What do you see as their strengths and weaknesses.? What do you like or dislike about their sites? How could you make your offering more attractive or enticing?

7. Can you be competitive? Knowing what your competitors are offering, can you realistically expect to compete with them, especially when it comes to pricing? Internet inquiries generally come from individuals looking for a deal so they are price sensitive. Do your competitors actual provide pricing or to they ask visitors to make an on-line inquiry or to call for a quote? If you are in a service related business, what are you going to have to do to compel visitors to act once they visit your site? What can you do to separate you from your on-line competition?

8. How unique is your product and/or service? Do you have a unique offering, or are you in a highly competitive industry? Obviously,repparttar 104273 more unique your offering,repparttar 104274 easier it is going to be to get exposure andrepparttar 104275 greater your potential is going to be for success.

9. How are you going to promote your site? One ofrepparttar 104276 greatest misconceptions in e-commerce isrepparttar 104277 notion that to succeed all one has to do to is submit a site to search engines. This, unfortunately, isrepparttar 104278 full extent of marketing for far too many web sites and rarely getsrepparttar 104279 job done.

One ofrepparttar 104280 primary considerations when it comes to search engine placement is popularity. The more sites linking or referencing your site,repparttar 104281 higher page rank it will earn. It is fairly inexpensive to get a link on a wide variety of permanent directories, but it takes more than directory links to significantly increase a site’s popularity. If you or your webmaster don’t takerepparttar 104282 time to negotiate link exchanges with non-directory related sites, especially those who have high rankings, you are not likely to gain favorable positioning in any butrepparttar 104283 most insignificant search engines. 10. What have you budgeted for promotion? If you cannot afford to promote your site, you might as well forget spending money on its development. To get a quick idea what it might costs to promote your product or service on line using a pay-for-performance advertising program, visit Overture.com again. Enter one of your industry related keywords in Overture’s internet search window onrepparttar 104284 company’s home page.

Whenrepparttar 104285 results appear, click on “View Advertiser’s Max Bids” link that appears torepparttar 104286 top and right. The highest bidder winsrepparttar 104287 top sponsored position on Yahoo, MSN, CNN, Alta Vista, InfoSpace, Overture and a dozen or more minor search engines. The top three sponsored listings will appear above normal search results atrepparttar 104288 top of these search engines wheneverrepparttar 104289 surfer uses keywords or keyword phrasesrepparttar 104290 advertiser has bid on.

These questions are not all inclusive, but they do provide food for thought. Hopefully, they will help those interested in establishing a web presence a better idea of what will be needed to achieve a predictable degree of success as well as a reasonable return on investment.

If you would like more information, visit http://www.websitetutoring.com.



Ron is an experienced web site designer and trainer who spends most of his time showing clients that they are better off handling the design and management of their business web sites in-house. His firm's services are restricted to Southern California.


Check 21 - Changing the Way We Move Checks

Written by Ken Murphy


Continued from page 1

The biggest advantage isrepparttar reduction in travel torepparttar 104272 bank to deposit checks. Naturally cash will always have to be deposited physically torepparttar 104273 bank, butrepparttar 104274 physical items could then be mailed or couriered torepparttar 104275 bank later for truncation and retention purposes. But for businesses that take in a large volume of checks or have security or staff related concerns, uploading check images directly torepparttar 104276 bank may have an enticing appeal. A business withrepparttar 104277 capability of imaging and uploading checks will be able to perform their own research, thus avoiding check research fees. It could improve productivity and accounting accuracy. Instead of adding machine tapes or multiple deposit slips listing check after check,repparttar 104278 images could be quickly scanned and after some simple data entry and reconcilement,repparttar 104279 images would be uploaded torepparttar 104280 bank.

Depending onrepparttar 104281 software and hardware investment this could result in significant long term savings for some companies.

Another possible savings arerepparttar 104282 per item fees that some banks charge to process business checks. Most banks allow companies to deposit a certain number of checks each month, but after that, charges accumulate for each item overrepparttar 104283 limit. Electronic exchanges will liftrepparttar 104284 boundaries of how businesses can clear their checks. For example, it would be possible for a business to reduce per item fees by depositingrepparttar 104285 checks with a clearing exchange or even another bank. The clearing exchange or bank could then electronically depositrepparttar 104286 funds intorepparttar 104287 company's primary business account.

While banks are addressing Check 21 internally, they may not have consideredrepparttar 104288 potential that digital check imaging could have for their business account holders. Each bank will have to weigh factors such as; proof of deposit requirements, electronic security, fraud, regulatory requirements, and other issues, in order to accept deposits in this manner.

In reality, most banks haverepparttar 104289 technical infrastructure in place to accept images from business customers. It is just a matter of creating policy and standards to enable businesses to realize cost savings from digital check imaging. But once banks are ready, it will changerepparttar 104290 way businesses handle checks.

Learn more about check imaging at www.CheckCapture.com.

Ken Murphy is a technical consultant for banks and businesses that utilize check imaging technology. He has 16 years of experience in check processing and has been involved in check imaging since 1996.


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