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Even though this is an effective strategy, you don't want to confuse your lost visitor with too many options. If you do have too many options on your custom error page, this strategy may backfire on you. So, I recommend that you limit amount affiliate programs on your custom error page.
If you are currently using any type of automated message, then you would consider promoting your affiliate program with them. Promoting your affiliate program in your automated messages is a great way to make additional affiliate sales and it works well too. When I say an automated message, I mean any type of automated message, whether it is an invoice, newsletter confirmation, faq, etc.
The trick is to promote an affiliate program that is associated with message. For instance, if you have a newsletter about web marketing tips and you send your new subscribers an automated confirmation message. Then you would want to promote a product that was related to theme of your newsletter, in this case, it would be web marketing.
The same can be done with an invoice automated message, in fact, it works very effectively. Why? Because they have already bought something from you and they are still in mood to buy. By feeding on your buyer's impulse, you can literally watch your affiliate sales skyrocket. You need to make sure that affiliate program you are promoting is associated with your invoice message, or this strategy will not work effectively.
Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside Internet Marketing. His book will show you how to laser in on your targeted market with unconventional marketing strategies to promote your web site without ever having to pay a cent in advertising. http://www.InsideNetMarketing.com