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6)Contrary to endless marketing hype there are no quick solutions in this form of interactive marketing – it will take at least 1-2 months before you see any immediate results. And, for significant results; i.e. page 1-3 listings via top tier engines add another 2-3 months on top of this on average.
7)Nobody can guarantee absolute results in this market, if they do, then ask them for a bottle of snake oil! The only thing we can guarantee our clients are detailed reports of what we are doing and some references to other successful campaigns – it's a leap of faith, like most marketing expenditures.
8)Web site content development impacts good SE rankings. You need to develop content which is relevant to keywords. We use linguistic analysis software for our clients and then build a standalone "stealth web site" which has content expressly designed for SE spiders (bots). But, this level of sophistication and proprietary process is expensive and time-consuming, but very effective.
9)Remember Armand Hammer quote about Russia? "An enigma wrapped inside a box buried deep in ocean." This is apropos to Search Engine world, as top tier SE's all change their submission rules and algorithms on a regular basis. So, hire a SE firm that understands market – it can be very frustrating doing it on your own and in many cases unproductive!
Lee Traupel has 20 plus years of marketing experience He is the co- founder of a Northern California and Brussels Belgium based, privately held, Marketing Services and Software Company, Intelective Communications, Inc. http://www.intelective.com Intelective focuses exclusively on providing services to small to medium sized companies that need strategic and tactical marketing services. He can be reached at Lee@intelective.com