You may also want to talk to others related to field, but do not give away store. Prepare a list of key questions that will help you understand your target market. Then ask your questions in an informal setting. Go to trade shows and seminars. Read everything you can related to your concept. Absorb as much information as possible.

Once you’ve convinced yourself that you’re on right track, commit your idea to a business plan. This is important even if you have an established brick and mortar business and are just bringing it to World Wide Web. It helps to organize and streamline your thoughts. The business plan is a key element in design process. Be creative and accurate.

If you have capital to develop your project you may still want to distribute your plan to investors. If they consistently balk, it is time to reevaluate your idea. If you find an investor that believes in your idea, he or she may be able to assist you in refining it, streamlining it.

To sum up, determining if your Web site concept is really marketable requires research! Never assume that your idea will fly. Do your homework!

Today, this method can be applied to anything - including web based businesses. An online vendor can give an experience to viewer that will make a lasting impression. Some provide games for their viewers to enjoy. Most find that providing special information - an article giving background of a given product presented with a human-interest slant ? is sufficient. Viewers can be invited to "register" - giving them access to an area of site that general public does not, where special information can be presented. This gives viewer feeling that they are part of something special - a private club.

One example of this method of online "Experience Branding" is WeightWatchers.com. A registered user has access to message boards and a special catalog of diet recipes. A registered viewer becomes part of a community. It's an experience that will keep them coming back!

"Experience Branding" is also helpful to non-profit organizations. JohnTaylorGatto.com, an alternative education resource, provides an online discussion forum that attracts teachers and parents, encouraging them to debate educational topics and share war stories. The Odysseus Group, organization that owns JohnTaylorGatto.com, reports that interest in their web site skyrocketed when forum was launched.

So what do we learn from this? Gone are days of impersonal service. If you want to survive ? offer your customers an experience!