Now, with Internet, you can sell downloadable information products. You can set up your site so that when someone orders online product is immediately made available to them for download. Your customers don't have to wait days to receive their products. They can have them NOW!

The Internet is greatest instant gratification machine ever invented!

The value of downloadable information sales doesn't end here though. By offering information online, it makes it much easier to update your products and it eliminates potential shipping problems.

One advantage of electronic information products is that you can use a downloadable information product as a freebie on your site to constantly attract thousands of new prospects for your paid products and services.

Follow example that Mirabilis has set: create a free information product and offer it to thousands of webmasters to use as a lead generator for their own businesses.

You can come in contact with thousands of potential customers every week while these webmasters are generating additional leads or even sales at their site using your information product as a free bonus. It can be a Win-Win situation for everyone involved. The webmasters win by adding more value to their sites. You win by being able to contact more potential customers.

Nearly 35% of our current business is still being generated by our free information products that are being given away on hundreds of sites. It has turned out to be most valuable promotion we have ever done.

What does this mean for you? It means that you need to get to work ASAP producing your own free traffic generator for your site. Create something that your prospects would be interested in and offer it for free from your site. I have tested many different free traffic generators and none of them have even come close to results produced by this one.

What information products to offer? Free eBooks, while so popular as to be ubiquitous, are now so commonplace that they're losing their effectiveness, much like banner ads, whose clickthrough rates have dropped 1600% in last couple of years.

An emerging promotional tool that bears investigating is e-seminar.

Think of theme mini-sites within your site that you can create to grab a share of these huge theme opportunities. Any site, anybody can do this.

Your online knowledge base needn't be very extensive to do this. We have a lot of cosmetics ladies in our newsletter subscription base. Their products are naturals for theme pages.

We have a great clip art graphics site that could really do great with theme days. And, people in gadgets business... my goodness! The only limit is your imagination.

A great place to post your theme sites is on geocities. Lucy says they have vastly improved ease of working through them. And, they seem to cross-pollinate their sites. So, you can pick up some easy extra traffic there.

Further, if you plan far enough ahead, you can code your theme pages and submit them to search engines as we do for all our sites and those under our care.

If you use paid search engine submissions, make sure you know strength of your page and value of your conversion ratios first.

Okay. Let's go just one simple step further. If you code your main site page for search engine inclusion, make reference on your site to your theme Gift Shoppe and send your visitor to that page. That said, copy theme page in full including html coding, and upload page as a free standing website on geocities.

Important: Reverse role to include text and a link on your theme Gift Shoppe back to your main site. Then promote them simultaneously in your promotional processes including to search engines.

This creates two bi-polar sites reversing density of your keywords on each site while giving added strength to both.

Lastly, this process should be built into your email capture as a valuable benefit for them leaving their names and email addresses with you as you grow your list. (Remember: Keep Your List is Your Most Valuable Possession. Respect it's Privacy always!!)

In this way, you can tell your email group when your next theme shoppe is online and how it will benefit them. The biggest benefit to them is that your friendly email acts as an event reminder service.

If you know how to program your email software, you can even offer them this reminder service for their personal dates such as wedding anniversaries, birthdays, or anything else. The guys will love you for it.

Building theme sites is a little bit of work. But, it's a lot of fun. Lucy puts our theme products on geocities in about three hours. She’s a perfectionist.

Once your guests start to see continuum of newness and added value, your repeat customer visits and customer-base retention rate will begin to rise. And, you'll have an added bonus in each of your newsletters. The net result: More Visitors, More Sales.

We hope you had some fun here today. Ciao for now.