4 - Design for 256 colors (8-bit) and 640x480 resolution.

5 - Use ALT tags on graphics. If you're using a graphic in place of a paragraph or more of text, type same text into ALT box because even long blocks of text will appear in browser so people can read it before graphic downloads.

6 - Include contact information on every page, including your company name, address, email address, and phone and fax numbers. Every page should have site's main URL included.

7 - Keep your site fresh. Be prepared to update your site at least once a month, adding new information and discarding anything out-of-date. You want repeat visitors, so give them something to come back for.

8- Be generous. The more detail you provide, more of a service you offer, and more reason you give people to visit your site.

9 - Test your site as visitors will see it. Connect to it at 14.4 and 28.8 to see how fast it really is. View your site at several resolutions and color depths, and on several browsers.

3 - Complementary colors don’t complement

Colors that you see on opposite sides of color wheel are called complementary colors. For example, orange is opposite of blue on color wheel. When you use complementary colors side by side, they make a web page difficult to see, because it is hard for your eyes to focus on both. Also, colors may seem to clash when viewed together.

When you create a web site, use tips above when you select your colors. Your site will look great, and your visitors will thank you.