You will more than likely have people signup and expect financial miracles; incomes without effort. They'll hang around for two or three months and then jump to next hot program to come out. These are known as "MLM Junkies", always wondering why they can't succeed in making their fortune.

Are you one of these people? I hope that you're one of smart marketers that understands that you need to work one program, stick with it for at least a good solid year or until you start seeing positive results before you take on a new program. Jumping programs and adding are two different things. Those who jump will rarely accomplish anything but a depleted bank account. Those who add with patience and persistence will eventually accumulate several multiple streams of income that could very well lead to life they aspire to have.

So, what are you? I hope you won't be a jumper. It will take time and effort but rewards will far outweigh work.

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Okay, another "thinking" break. What do you that is different or makes a difference? Do you where a uniform or deliver your products in some different way? What can you do that would be simple, effective, and make a difference? Create a list of small and large. How about your phone or e-mail response rate? Maybe you only want to deliver one way, by FEDEX or by hand.

Make a list of your customer contact points. What difference can you make at those points that would make a difference in quality to your customer? Sell ebooks, offer a printed by mail version. How does your business card show your difference?

Here is a KEY point to difference principle never mention. Shh...it’s our secret. The difference must also be customer-oriented.

Let’s brainstorm together. A professional organizer removes clutter. They could choose words: clutter remover. Chuckle, similar to a trash remover. A coach could use Rudolph as an inspiration. Like red-nose reindeer, they both provide a beacon for clearer navigation. Then isn't a life coach a "life navigator". Both Rudolph and a life coach also "lights way for others." Chuckle, love to brainstorm.

Fifth, Santa checks his list to see who has been naughty and nice. Do you have a nice list? What puts them on your good list or moves them to naughty list? What are "gifts" for people on "nice" list? Create a possible gift list, let your brainstorming powers jump all over place. How do you treat your list? Is it in a shoe box or on computer but not backed up? Do you stay in contact with your list? How often?

Sixth, Santa gives first and then receives his cookies and milk. Are you asking for cookies and milk first? Psychologically, people like people who first give their time, money or knowledge. It sends message, "Here I am, let me show you why you want to trust me." Give and then be a gracious receiver. Tell them whether you like chocolate. 2% milk or a Diet Coke with your cookies.

Know where boundary is on how much you give so that your energy doesn't change to anger. Even Santa has boundaries. Stop now and create a list of gift possibilities. "What can you give?" Give with an unchained heart, clear boundaries, no attached expectations, and success will connect with you.

The seventh Santa principle is his loyal and life long customers. Even though relationship changes with his customer’s age, his message of joy and good cheer remains generation after generation. Santa ties you into a solid loyalty program that people want to keep. His technique is "customer create customer." Quite different from other marketing messages of "advertising creates customers."

Deep breath, we coming to close, how do your customers create other customers? Leverage this resource. It’s cheaper too. What happened to customers that bought from you this past year? What are your loyalty building policies and procedures? None, then you need to focus in and create one. Don't let customers fall of your sleigh. Go strap them in with seat belts. Yes, Santa’s sleight has seat belts now.

Okay, you're sold. You want to market like Santa. Did you stop in-between each one, take notes, and know how you currently stand on each of Santa’s principles? Are you willing to play full out, as Santa does? Borrow Rudolph’s nose and get some support to help light your way. Or borrow one of other reindeer and create a new direction?

Okay, find your Santa hat, sit down with milk and cookies, spread your notes out and make your priority list and make one decision. Which one do you want to tackle first? Which one will make biggest difference? Make a list of messages with your one word that you want others to share.

Let my inspiration jump from my heart to yours. Then pass it along to someone else to inspire again -- "customer to customer" or in this case "reader to reader." Good tidings to all and to all a good night.