Continued from page 1
(3) Instead of saying 'to unsubscribe' (which is a phrase commonly found in sp^m), say 'If you no longer wish to receive...' or 'If you wish to leave this mailing list...' or 'To take yourself off this list...'
(4) If there are trigger words that you simply cannot avoid, you can disguise them using carets (^) or other symbols. The 'F' word would become fr^e and 'U' word would become uns^bscribe.
(5) Include word 'Newsletter' in subject line of your email - this will help filters identify your email as non-sp^m.
(6) Avoid whole words in upper case. In many Newsletters headers are capitalized - this will trigger filters.
(7) If your Newsletter contains ads, scrutinize them carefully - ezine ads, by definition, contain words frequently used by sp^mmers.
Here is a fr^e service that will help you avoid sp^m filters. Before you mail out your Newsletter, just send a copy of it to email address below with TEST in subject line: mailto:email@example.com
Within a few seconds you'll receive a report that analyses your Newsletter and gives you a score (0 to 5=no problems 12-16=over limit for most ISPs).
If you write articles, it's worth submitting them to this test as well, together with your Resource Box (I just sent this article to Sp^mCheck and got a score of 4.6).
Sp^mCheck is operated by Sp^mAssassin, a filter that is widely used by ISPs - so this is a good test of whether your Newsletter will get through to your subscribers.
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of web masters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. To find out more, please visit: http://www.ezine-writer.com.