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Once your document is finished, get everyone to sign off on it. As standard practice, ensure that document is handed to all new employees at your company.
How do I reinforce this as time goes on? Try this: select a couple of records - both good and bad - every week, to put on
overhead at staff meetings. Make sure you don’t unduly embarrass anybody but watch this become light-relief highlight of your meetings! People learn best when having fun!
What if your database is in one unholy mess? Has rot set in so deeply that your database needs a complete overhaul? Turn this seemingly insurmountable task into an opportunity to you. This is an excellent excuse to re-establish contact with your clients and let them know you care.
Importantly, help your staff understand what you need from data to facilitate more accurate marketing and reporting and hence success of your business and their careers.
By creating a sense of pride and ownership in company database, you are nurturing essential process of buy-in, necessary for success of your CRM initiative. Don’t compromise this critical tool by allowing your CRM software to be infected by inferior data.
David Cowgill is a Senior Marketing Manager in San Francisco. His coverage area focuses on the technologies that facilitate managing CRM analytics and lead generation.
For further information contact: David Cowgill CRM Blog Founder http://crm.blogs.com
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