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There is always opportunity in a crisis situation. I am eternal optimist so I always look for good when bad things happen. Sort of like, all clouds have a silver lining kind of outlook.
Here is a Chicken Little joke about how a second grader saw an opportunity in that potential sky falling incident.
A teacher was telling her students story of Chicken Little. She asked Mary what she thought Farmer Brown said when Chicken Little knocked on his door and told him sky was falling. Little Mary thought for a moment and then replied..........I think Farmer Brown said....Holy shit, a talking chicken!
You see, Mary thought for a moment and concentrated on talking chicken aspect of that whole disaster, and could have cared less whether or not sky was falling.
As publishers, that's what we should be doing. Looking for, and finding out about new laws and what's good for our subs. They are counting on us to give them honest and accurate information.
We cannot ask them to re-subscribe in next 48 hours, or they will be deleted from our sub base, because of new laws. When we do that, we are sending a message to them that we were not aware of things we should have been. I myself did not re-subscribe to two newsletters because of that reason.
We have to do our homework and be on top of situations before they happen. When I saw trend of re-subscribing starting to develop, I started asking questions of people I trust, and did my own research.
I did not send my subs a re-subscribe email, because I knew I was handling new subs correctly. That's not being an in -your-face know it all, that's honest truth.
When we react hastily to any given situation we give up some of our credibility as a professional. We don't want to do that, nor do we want to create undo panic in subscribers we all work so hard to gain.
So, to everyone that publishes an ezine or newsletter, including myself. I say, let's all remember this....... Hey Chicken Little, The Sky Ain't Fall'in.
************************************************************** Authors note: If any publishers would like information on where to go to view new s*am laws, (I have some great links from Michelle at SDT AdVantage) or a copy of welcome letter I send to new subs, or other things related to protecting your newsletter. Please feel free to contact me at mailto:email@example.com. I will be more then happy to give you all of info I have gathered in last week.
Jim Schulte is the editor/publisher of the Internet Marketing Junkie newsletter. He has a passion for writing and has authored several articles. He also writes newsletter and website reviews, and has composed ads for online marketers. http://www.imjpads.com