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If you are struggling in MLM, it could be because you are trying to recruit people for wrong reason, thus, using exact wrong approach and as a result of all that, recruiting wrong people.
This brings us to point number 2; recruiting wrong people:
Identify people who have a requirement for change first; people who have expressed through conversation some unwanted condition that might prompt them into action. Even then, you need to further qualify them as a prospect before your spout off about your company, your products or your awesome compensation plan.
The people you should be looking for are people who have a specific set of qualities. The ideal type of people who make best business building partners are those people who…
1.have a desire for change,
2.are people oriented type individuals,
3.are influential, in as much as they commend respect from people in their lives and have an impact on lives of others,
4.are involved in service clubs, networking business clubs, or active in community; they understand concept of networking as part of a legitimate business model,
5.are financially able to invest in their business in order to facilitate growth.
The more of these characteristics an individual possesses, more likely they will be to actually succeed in network marketing. Once you have qualified your prospect using these criteria and determined that they posses enough of these characteristics to be considered a good prospect, only then should we begin process of trying to help them solve their unwanted condition by inviting them to explore a solution.
Be an outbound networker, and watch your income grow.
Steve Lowell is president of SJ Lowell Inc. in Ottawa, Ontario Canada; a business consulting firm and founder of The MLM Executive Round Table at www.MLMRoundTable.com. Evaluate Steve’s marketing strategy for yourself at www.PostCardFromSteve.com