Benefit How to make money. Most of want to know how to make more. Don't you? If someone knows more about a subject than we do, we want to know. Nosey creatures, aren't we?

Occupation What's job of person with all this knowledge? Is it an expert of some kind sharing their valuable secrets? Or some average Joe that stumbles on a unique idea.

Geography Where do they live or where did this happen?

Odd numbers Odd numbers make your headline more specific and believable.

This type of headline works because people want to know about people. And they (we) want to know what other people know that can improve our lives.

Shall we try one?

Benefit: How to be debt free.

Occupation: Financial Consultant

Geography: Florida

Odd Numbers: 27, 5

27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less...

That's something that people want to know. And that's a headline that gets attention, gets read, and makes sales.

Have you heard of pizza delivery guy and truck driver selling their secrets to their success?

Take a look at their headlines again. You'll see this formula. It's not only way. But it's a good way.

After all, *Is That My Butt? 37 Year Old Maine Cop Tells How Answer Can Increase Your Profit By 277%*

© 2002, Jeff Neil, All Rights Reserved.

You may publish this article in your ezine and/or web site as long as this resource box is left intact.

Jeff Neil is editor of Always Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious about a home based business. Jeff specializes in combination of Internet, network marketing, personal success and home business tax tips for those who will never create their own product. Visit at: http://www.alwaysmarketing.com Subscribe: mailto:always_marketing@infogeneratorpro.com

So once you have them hooked with your headline, what are you going to tell them that makes them want to get more information?

You give them your product or services BIGGEST benefit, and tell them about problem it will solve. For instance:

“ Stop Painful Athletes Foot With This GUARANTEED Cure”! Nothing KILLS bacteria in athlete’s foot faster! No more painful itching with a single application or your money back: Details…

Some other tips for a killer classified…

1) Never try to sell your offer through classified itself. Just have them request your sales letter or visit your website.

2) Offer something for FREE to generate action. Your sales letter can really be “FREE Information”.

3) Give them your strongest benefit, and tell them which problem it solves.