Is Search Engine Positioning Dead? (The Truth May Surprise You!)

Written by Jesse Horowitz

Continued from page 1
Think about that. They did not stumble upon one of your ads, or wander past a hyperlink to your site. And they did not get a banner ad thrown in their face. They maderepparttar decision to actively searchrepparttar 128142 keywords that brought them to YOUR website. And when they get there, they are ready and willing to do business with you. Atrepparttar 128143 very least, they are seriously considering it! But merely getting your website "indexed" or listed inrepparttar 128144 search engines is not enough. In order to get any significant traffic fromrepparttar 128145 search engines, your website must be listed withinrepparttar 128146 top 30 search results (preferablyrepparttar 128147 top 20). Very rarely will anyone look beyondrepparttar 128148 first 30 results returned from a search. This makes perfect sense becauserepparttar 128149 most relevant sites are always listed atrepparttar 128150 top. So if your prospect does not find what they want withinrepparttar 128151 first 20 to 30 listings, they will simply do a new search. If your site falls anywhere belowrepparttar 128152 30th listing, you do not stand a chance against anyone inrepparttar 128153 TOP-20. Hence, it should be your goal to achieve Top 20 positions. So how do you get your website listed inrepparttar 128154 top 20? 1.You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.) 2.You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have verifiable clients that currently have multiple Top 20 rankings). 3.You can do nothing at all. But as you have seen fromrepparttar 128155 third party statistics I referenced above, search engine positioning is something you cannot afford to ignore. Whichever choice you make, I hope that your eyes have been opened torepparttar 128156 tremendous profit potential that exists with top search engine placement.

Jesse Horowitz is a marketing consultant & CEO of To find out more about top search engine placement and how you can attract targeted traffic with multiple Top 20 rankings - visit You may also call 562-592-5347

Search Engine Robots - How They Work, What They Do (Part I)

Written by Daria Goetsch

Continued from page 1

Along with identifying individual robots and countingrepparttar number of their visits,repparttar 128141 statistics can also show you aggressive bandwidth-grabbing robots or robots you may not want visiting your website. Inrepparttar 128142 resources section ofrepparttar 128143 end of this article, you will find sites that list names and IP addresses of search engine robots to help you identify them.

How Do They Read The Pages On Your Website? Whenrepparttar 128144 search engine robot visits your page, it looks atrepparttar 128145 visible text on repparttar 128146 page,repparttar 128147 content ofrepparttar 128148 various tags in your page's source code (title tag, meta tags, etc.), andrepparttar 128149 hyperlinks on your page. Fromrepparttar 128150 words andrepparttar 128151 links thatrepparttar 128152 robot finds,repparttar 128153 search engine decides what your page is about. There are many factors used to figure out what "matters" and each search engine has its own algorithm in order to evaluate and processrepparttar 128154 information. Depending on howrepparttar 128155 robot is set up throughrepparttar 128156 search engine,repparttar 128157 information is indexed and then delivered torepparttar 128158 search engine's database.

The information delivered torepparttar 128159 databases then becomes part ofrepparttar 128160 search engine and directory ranking process. Whenrepparttar 128161 search engine visitor submits their query,repparttar 128162 search engine digs through its database to giverepparttar 128163 final listing that is displayed onrepparttar 128164 results page.

The search engine databases update at varying times. Once you are inrepparttar 128165 search engine databases,repparttar 128166 robots keep visiting you periodically, to pick up any changes to your pages, and to make sure they haverepparttar 128167 latest info. The number of times you are visited depends on howrepparttar 128168 search engine sets up its visits, which can vary per search engine.

Sometimes visiting robots are unable to accessrepparttar 128169 website they are visiting. If your site is down, or you are experiencing huge amounts of traffic,repparttar 128170 robot may not be able to access your site. When this happens,repparttar 128171 website may not be re-indexed, depending onrepparttar 128172 frequency ofrepparttar 128173 robot visits to your website. In most cases, robots that cannot access your pages will try again later, hoping that your site will be accessible then.


SpiderSpotting - Search Engine Watch

List of robots and protocols for setting up a robots.txt file.


Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing.

Articles and resources about tracking Search Engine spiders.

Sim Spider Search Engine Robot Simulator

Search Engine World has a spider that simulates whatrepparttar 128174 Search Engine robots read from your website.

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing (, a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.

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