Think about that.

They didn't stumble upon one of your ads, or wander past a hyperlink to your site. And they didn't get a banner ad thrown in their face. They made *decision* to actively search keywords that brought them to YOUR website. And when they get there, they are ready and willing to do business with you. At very least, they're seriously considering it!

But merely getting your website “indexed” or listed in search engines is not enough. In order to get any significant traffic from search engines, your website must be listed within top 30 search results (preferably top 20).

Very rarely will anyone look beyond first 30 results returned from a search. This makes perfect sense because most relevant sites are always listed at top. So if your prospect doesn't find what they want within first 20 to 30 listings, they'll simply do a new search.

If your site falls anywhere below 30th listing, you don't stand a chance against anyone in TOP-20. Hence, it should be your goal to achieve Top 20 positions.

So how do you get your website listed in top 20?

1) You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.)

2) You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have several verifiable clients that currently have multiple Top 20 rankings).

3) You can do nothing at all. But as you’ve seen from third party statistics I referenced above, search engine positioning is something you can’t afford to ignore.

Whichever choice you make, I hope that your eyes have been opened to tremendous profit potential that exists with top search engine placement.

Get The Links Indexed! It doesn't do you any good to set up links if search engines never find them. You can submit pages that link to you, but most search engines nowadays won't index them unless there are other links to those pages somewhere on web. Consider adding a "resources" page to your site, linked from your home page, with links to all individual pages that link to you.

How To Make Sure Your Links Get Indexed In order to ensure that links pointing to your site get indexed, you really have to take an additional step, and set up a second domain and website. The gardening website in above example might need a partner site like "gardening-resources.com" with a single page pointing to all links pages you've set up.

Once you've set up secondary domain, add a link to it from your main site's home page, and wait for search engines to index it. Don't forget to link back to your primary site, of course - not just your home page, but any content pages as well. You should submit this additional site to same directories that you use to list your primary site.

It also helps to ask for an additional link to your secondary domain when you set up links swaps. Just explain how secondary site helps both partners, by adding link popularity and helping links pages get indexed. Any sensible webmaster will gladly add second link.

What Happens Now? As link popularity of both of your sites grows, they begin to feed on each other. Don't neglect to track any search engine referrals to your secondary site - if they grow to a high level, you may want to turn it into more than just a links page. If you've done a good job of optimizing your primary site, though, chances are your secondary site will never outrank your primary site on any search.

If you take these initial steps today, and commit to a program of link building for ten minutes a day, your site's traffic will begin to rise dramatically within just 2-3 months, and it should only get better if you stick with program.

I wish you success.