There are tons of free RSS Readers now, so if you don't have one, do a simple Google search for RSS Reader and you should have no trouble finding one.

All visitor has to do is copy little orange RSS icon link and paste it into their RSS Reader program. The RSS program will periodically download RSS webpage and will display new headlines much like your email program will display your subject lines. If you like one of headlines, you can click on it and it will display a short description and a link to entire article. If you want to read more, click link and it will display actual full article on website.

Here's why this is killer:

You can now be notified of new content or headlines posted to all your favorite websites without having to do very much work! Imagine putting twenty RSS Feeds into your reader and having it download all content in a matter of seconds instead of having to surf to each site individually!

If you ask me, RSS is here to stay. All major sites support it like CNN, ESPN, Yahoo and Google, so that surely is a good sign! So go on and fire up Google and get yourself an RSS Reader. You will be glad you did...I sure was!

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Why would they give out their closely guarded email address to you?

Of course some will, but you have to make deal pretty sweet in order to convince them.

But what about people who are just curious, and can't make it over that hurdle to part with their address?

By delivering your newsletter or mini-course content over an RSS Feed, you both win!

Visitors can take a spectator approach without fear of getting spam, and you have a way to establish regular contact with your visitors in same way email can!

3) No more clogged email servers!

Sending a message to a large list can really bog down your mail server and can take a long time. If your list has 100,000 email addresses, you are basically telling your mail server to establish a connection with 100,000 different servers immediately! Some web hosts even limit number of messages you can send.

With RSS, you can avoid mail servers altogether! Downloading an RSS Feed is no different than downloading a web page. While this does place a slightly extra burden on your webserver, it is minimal since it is spread out over time and it only has to deliver a page whenever one is requested, not all at once.

Spam could eventually become a thing of past for mass-distribution lists and autoresponders.

I think it's just a matter of time!

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