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To overcome this competitive challenge, home security business decided to offer a more comprehensive product and included a 100-percent, money-back satisfaction guarantee. It also offered free security seminars to neighborhood watch groups, discounts for referrals and complimentary security audits to customers who signed up for a time period. The new approach worked like a charm. Within several months of opening, business received double amount of customer sign-ups it had originally anticipated.
Here are some simple ways you can you capitalize on guerrilla marketing:
Invest time, energy and creativity into marketing, instead of money. Use a blend of marketing weapons, instead of a single tool. Carefully focus all of your marketing tactics, instead of using a random approach. Tailor marketing messages to individuals, instead of groups. Focus on making long-term relationships, rather than sales. Form mutually-beneficial business partnerships.
For more information about guerrilla marketing, visit www.gmarketing.com or contact Kate Smalley at 203-641-3739 or firstname.lastname@example.org.
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