Is Ontology the Next Big Factor in Google's Algorithm?Written by Bobby Heard
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Not only is it important to have related keywords so that you can rank well for keywords that you’ve targeted, but if you do your homework properly you can actually generate quite a lot of traffic from strategically placed ontological words. If you think about it, it is a situation that will help you in more ways than one. Forget just dropping in a word here or there, make sure that you have a nice array of words that relate to your keywords. Don’t hesitate to include them in your your meta tags and page titles. The underlying though behind Google’s change is removal of spam. As long as you keep that in mind while writing content of your web site, you will be fine. If there’s one thing that we all hate when it comes to internet, it’s spam. Now, Google has stepped up and insured it’s searchers that, while Gmail is still a work in progress, they at least won’t have to deal with spam in their search results.
Bobby Heard (bheard@abalone.ca) is the Vice-President of Abalone Designsan Internet Marketing and SEO company in Vancouver, Canada, which offers great SEO results at affordable prices.
| | 5 Critical Pay-Per-Click TipsWritten by By Michael Murray, VP of Fathom SEO
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5. Test. Test. Test. Try different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to best use after effective evaluation. The Search Engine Marketing Industry is estimated to reach $23 billion by 2010. The vast majority of SEM investment in coming years will involve pay-per-click. We applaud SEM vendors and companies who can prepare a coherent plan that produces outstanding conversions. But for all clicks and conversions via pay-per-click, many SEM players will miss lead generation that natural SEO offers through greater Internet acceptance and traffic. The fact is, people are far more likely to click on a natural listing. Studies show that about 60%-70% of links people click on are organic, not PPC variety. Again, be careful how you spend your online advertising dollars. Make them work for you!
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
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