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Even so, a contract can provide
foundation of a mutually beneficial business relationship and give you processes to end
alliance should that become necessary.
Think about all
things that could go wrong and how you would deal with them. What if one of
partners wants out? If
partnership splits up, who keeps
clients? Who signs contracts? How will you handle a situation where one partner fails to fulfill his or her obligation?
Consider
issue of liability not only from
legal perspective but also as it pertains to image. What happens if one of
partners either performs poorly or fails to perform at all? An attorney can review your agreement and advise you so you’re protected against legal liability, but you may still be putting your reputation at risk. Take
time to get to know a prospective partner, gain confidence in his or her abilities and reliability, and check references.
Where do you find good partners? They’re pretty much everywhere. Clients may also serve as
catalyst for a partnership, or contacts may be made through various networks.
As successful as partnering can be, don’t rush into it. Define your niche and your client base, and develop trust with your clients first. Once your business is established on its own, then look for ways to enhance it through partnerships.
Copyright 2004 DeFiore Enterprises

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