Is It Time For A Copy Facelift?

Written by Karon Thackston


Continued from page 1

Any number of aspects can cause a change in focus for your target customer, and therefore a need to rewrite your copy. Here are some ofrepparttar more common ones for businesses:

意ew tax laws 意ew mandatory expenses (such as a postage increase) 惹tarting a new business 嵩losing a business 惹tock price increase 惹tock price decrease

Business to consumer sales can be affected, too. Personal circumstances that change every day include:

媲uying a new home 愛etiring 廉etting married 廉etting divorced 廈aving a baby 愛eceiving a tax refund 愛eceiving an inheritance

What do I recommend? Twice a year, take a good, long look at your copy. What has changed in your marketplace? What laws, regulations, or events have been implemented or have taken place? Will these things have an impact on your customers? How will you respond to them?

Take that information and compare it to what your current copy says. Is your message clear? Are there benefits you need to update or change? Is your copy still makingrepparttar 108167 most positive impact on your potential customers that it can?

If not, dont hesitate to make changes. After all, your copy is your key to new customers and repeat customers. And, as I said inrepparttar 108168 beginning, hardly any copy will last forever. Eventually, everybody is due for a copy facelift.



Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com.


The World's Most Powerful Marketing Tool

Written by David Geer


Continued from page 1

That's: The World's Most Powerful Marketing Tool In Action - bar none.

The exciting news here:

Almost anyone can become a good copywriter, even an average person. So, why not start Now by visiting your favorite search engine and entering *copywriting* into its search box.

And, when you discover a copywriting site you like, subscriber to their ezine, if they offer one.

Yes, you may also have to spend a few bucks - buy a few ebooks about copywriting. How much you spend, however, isn'trepparttar important thing. What really matters here is what you get back from what you've spent - your ROI, Return on Investment.

And, investing in yourself willrepparttar 108166 best money you'll ever spend.

For instance, you write, test, and then run an ad campain costing you $5,000. That ad pulls $50,000 in sales. Wow, what an inexpensive investment.

By improving your copywriting skills, you're moving youself intorepparttar 108167 driver's seat - on your exciting journey to Make Money Online.

Remember:repparttar 108168 right product - in front ofrepparttar 108169 right people - atrepparttar 108170 right time - withrepparttar 108171 right message = SALES.

========== David Geer publishes Success 4U Marketing Ezine. Its readers get weekly tips and advice from Pro eBiz marketers, helpful web resources, free eBooks and eCources, plus much more. Subscrib now by visiting http://www.ezinelistbuilder.com/ezine.html

David Geer publishes Success 4U Marketing Ezine. Its readers get weekly tips and advice from Pro eBiz marketers, helpful web resources, free eBooks and eCources, plus much more. Subscrib now by visiting http://www.ezinelistbuilder.com/ezine.html


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