The key here is to find a niche market, assess needs of market and then offer them your products and/or services that meet their needs. ----------------------------------------- 4. Differentiate your business -----------------------------------------

To capture a larger market share and be viable, sustainable and profitable, you need to differentiate or distinguish your business from your competitors'; make your business special in eyes of your customers and/or prospects.

You can do this by creating what's called a Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance.

This's particularly crucial if you're operating in a highly competitive market.

A USP is one thing or idea that sets your business favourably apart from your competitors'. Think about these questions: "What's one thing that makes your business unique and distinct? Why should people buy from you and not from your competitors? Do you promise great value, benefit or service?"

Your USP is focal point around which success and profitability of your business is built and so you must be able to state it and fulfill it honourably and effectively.

------------------------------------ 5. Spent your funds wisely ------------------------------------

Costs is one of major determinant of your internet business' survivability. You'll need to carefully track and control your costs from outset and make sure you can start to show a profit soon, as unmindful spending with no thought given to incoming resources will bleed you to death.

Credible websites not only require money to set up but also to maintain; advertisement costs money. Driving traffic to your website where you lose money on sales made is suicidal. Do your sums; consistently refer back to your vision to ascertain whether an expense is warranted or meaningful. ---------------------------------------- 6. Superior customer service ----------------------------------------

In addition to a viable business plan, a superior customer service will be key to your success.

Superior customer service must be a high priority in your action plan. Build a trusting and long lasting relationship with your customers and prospects, send your staff for customer service training, fulfill your orders promptly, and constantly remind yourself reason of your very existence.

This's crucial as it costs five times more to win a new customer than it costs to keep an existing customer. Moreover, a dissatisfied customer will tell, on average, five or six people about your bad service. The point I'm driving at here is that looking after your customers saves money and boosts profits.

Learn and apply what I teach you, do it right, and you'll rise above your competition and blow them out of water in no time.

Copyright Larry Lim, MarketingSphere.

Larry Lim is a marketing strategist and tactician who dishes out effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.

There are tons of resource sites that can help you understand every single minute detail of making money online from setting up a website to choosing a hosting service to taking credit cards and filling orders. There’s nothing else like it in world.

I have a site that helps people find ways to make money online. I make money with information products, and help others learn how to make money online doing same thing.

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Bottom line: You CAN make money online if you are type of person who is a self-starter and motivated to work toward your goals even when going gets tough.